Semiotics – Examples: Images of Nature In Some Landscape Paintings & Ads Source: email 把漂亮的美景送給你 Outline Two paintings before the 19 th century Cabbage, melon and cucumber by Juan Cotán 1602 (Ref. 1. textbook 29) How are ‘natural’ objects of food presented? Do they look ‘real’?
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In Some Landscape
Paintings & Ads
Source: email 把漂亮的美景送給你
(Ref. 1. textbook 29)
How are ‘natural’ objects of food presented? Do they look ‘real’?
(Ref. http://www.kfki.hu/~arthp/html/s/sanchez/cotan/stillife.html )
Our English Coasts
(later renamed the painting "Strayed Sheep")
1. producer of advertisement -- focus on an empty signifier, let the concept fill the form of the myth without ambiguity; use a simple system of equation, where the signification becomes literal again: the Negro who salutes = French imperiality
2. reader of advertisement: an inextricable whole made of meaning and form, amazed at its greatness, absorb its messages willingly.
3. Critic: clearly distinguishes the meaning and the form, and consequently the distortion which the one imposes on the other, I undo the signification of the myth, the saluting Negro becomes the alibi of French imperiality.
Nature = carefree,
Supported by the dress,
Gesture, and, definitely,
Where is the distortion?
Sign: 天山天池；ballet skating; red vs. white ice
4. 凝望你﹐把我的世界打開﹐讓你進來。Samsung, 讓夢想成真。
Signs: castle, well-ornamented stairway, palace-like mansion, evening gown.
1. chap 5