Season Ticket Holders Attracting & Keeping Them. Chapter 5. For this chapter…. We will use role-plays as a means to understand and apply the concepts.
Stretch Run 4-Game Plans
Come out and support the Magic as they make a run for the postseason with a second half Stretch Run 4-Game Plan. There's a Weekend and Weekday Plan available.
5 Game Pick-A-Plan
We give you 20 games to choose from and you pick the five games that work for you! Weekend and Weekday games available.
2006-2007 Season Tickets
Orlando Magic season tickets are still available for purchase. Lower bowl tickets and $10 upper bowl season tickets are available for the first time in Magic history! Show your commitment to the Magic today!
Half Season Ticket Plans - 23 Games
Half season ticket packages are designed to cater to busy schedules while still providing the great benefits of being a season ticket holder! Two half season ticket packages are offered, the Silver Package (23 games) and the Blue Package (22 games).
If you haven't been out to a Magic game for a while, now's the team to get out and watch one of the NBA's fastest rising teams. Great seats are still available.
Got a group that's looking for fun? A Magic game is a slam dunk! Any group of 20 or more ...Community Organizations, Business Associations, Employee Groups, Holiday Parties, Schools, Alumni Associations, Sports Teams, Church Groups, Youth Basketball Team...
Magic Ballkid Package presented by T.G. Lee
Get up close and personal with NBA players as your child “works” for the Orlando Magic for one unforgettable night. This is an experience you don’t want to miss!
Current & prospective season ticket holders can be segmented according to four broad categories that influence likely ticket purchases:
To overcome entertainment inertia, barriers to attendance must be addressed:
What is entertainment inertia?
Psychic costs are high until the fan becomes familiar with the game experience.
Psychic Costs & Venue Convenience
Popularity with Friends/Family & Hometown Acclimation
This is also a useful time to consider the possibility that the prospect might not be able or willing to buy season tickets alone, but might be willing to share season tickets with others. In that case, ask these two questions:
If there is someone, follow up with:
How long have you lived here?
Where do you call home?Acclimation to Hometown
Perceived Ticket Value & Availability
Perceived Ticket Value
Most sports fans perceive higher value for higher priced tickets….and the more they attend the more they prefer the higher priced tickets.
Some teams are tempted to cut prices to compensate for poor performance on the field or court. But what happens when the team performs well? Will fans react well to the price increases? Instead, try increasing ticket value with added services and other benefits. Which of these would add value to your local team’s season tickets?
Salespeople should determine how committed the fan is to the team in terms of:
Involvement, Loyalty, Identification, & Similarity
In order, these are the best predictors of frequent game attendance among 5000+ NBA fans.
What’s the difference between proactive & reactive listening?Reducing churn
There is no such thing as a worthless conversation, provided you know what to listen for. Questions are the breath of life for a conversation.~ James Nathan Miller