1 / 21

MySpace, Facebook and YouTube: 21st Century Electronic Democracy in Action

MySpace, Facebook and YouTube: 21st Century Electronic Democracy in Action Hiltz Turoff Festschrift Cathy Dwyer 1960: Television Changes Politics Radio listeners though Nixon won this debate Candidates had to succeed on television in order to get elected First televised presidential debate

jana
Download Presentation

MySpace, Facebook and YouTube: 21st Century Electronic Democracy in Action

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MySpace, Facebook and YouTube: 21st Century Electronic Democracy in Action Hiltz Turoff Festschrift Cathy Dwyer

  2. 1960: Television Changes Politics • Radio listeners though Nixon won this debate • Candidates had to succeed on television in order to get elected First televised presidential debate © Dwyer 2007

  3. 2008? • How are candidates, political parties, advocacy groups and voters using the Internet for the 2008 presidential election? • In one example, voters can submit video questions to YouTube for a Presidential Debate(file) (link) Jackie and Dunlap of Red State Update © Dwyer 2007

  4. Asynchronous Politics • Contribution of Network Nation was insight that computing technology provides new opportunities for dialogue • It documented the move from synchronous communication towards “Conferencing” • Processes can change in radical ways when opportunities for asynchronous dialogue are available • 2008 – The Year of Asynchronous Politics © Dwyer 2007

  5. Synchronous Expensive Centralized – pundits define “success” Candidate must communicate through sound bites Meager source of fundraising (net loss of funds) Asynchronous Inexpensive Decentralized – attention is “viral” Candidates can provide videos of appearances, policy statements and discussion forums Half of candidates’ funds come from Internet (net gain of funds) Television vs. Internet © Dwyer 2007

  6. Internet campaigning • Each candidate has an e-campaign director • Candidates have blogs, web sites, YouTube sites, Facebook sites, and MySpace sites • Use Eventful • Can target audiences • More informal • More opportunities and forums to get out their message Barak Obama uses LinkedIn to connect to business professionals Ron Paul’s Eventful page © Dwyer 2007

  7. Follow Fred Thompson’s every move with Twitter © Dwyer 2007

  8. Widgets are everywhere! Hilary Clinton Duncan Hunter John McCain Barak Obama © Dwyer 2007

  9. MyBarak takes a turn from MySpace MyBarak takes a turn from MySpace © Dwyer 2007

  10. What’s on YouTube? • Videos can be posted by supporters -- like Obama Girl -- and detractors (file) (link) • Mashups like the Clinton/Apple Ad make an impact • Hilary is caught mangling the Star Spangled Banner • John Edwards cares about his hair (file) (link) Views: 3,881,010 Views: 919,316 © Dwyer 2007

  11. YouTube Provides Viral Outlet • Quick distribution that is cheaper than TV • Google trends saw spike of interest in Clinton after this video spoofing the last Sopranos episode was released (file) (link) © Dwyer 2007

  12. Internet enables quantitative analysis • Web analytics can capture impact of events • TV pundits say McCain and Giuliani “won” 9/5/07 debate • Viewers’ text messaging poll says Ron Paul won • Who was right? © Dwyer 2007

  13. Fred Thompson declares 9/5/07 Ron Paul Little blip is evident for other candidates (like McCain and Giuliani) Fox Republican Debate, 9/5/07 Internet traffic on candidate’s web sites, August-September 2007 (data from alexa.com) © Dwyer 2007

  14. Blog mentions – Sept. 2007 Ron Paul Fred Thompson © Dwyer 2007

  15. YouTube views Cumulative for 9/7/07 Ron Paul 3,778,389 Romney 2,067,594 Giuliani 656,838 McCain 559,167 © Dwyer 2007

  16. What will the impact of the Internet be? • Will the Internet support the long tail of politics, supporting more candidates then the past? • Edwards has recovered from his hair fiasco • McCain has recovered from fundraising problems • But George Allen lost his 2004 election after his “Macaca” speech (file) (link) © Dwyer 2007

  17. Where to watch: • Google Trends • techpresident.com • Hitwise Election 2008 Data Center • Twitter Election Blogs • MySpace Election 2008 • techrepublican.com • And Youtube! (file) (link) © Dwyer 2007

  18. Do the numbers add up? • Bush’s margin of victory in 2004: 3,012,499 votes • Barak Obama’s friends on Facebook:149,421, friends on MySpace: 178,508, channel views on YouTube: 11,202,339 • Ron Paul’s YouTube channel views: 4,356,406 © Dwyer 2007

  19. McCain’s favorite book is Hemingway’s For Whom the Bell Tolls © Dwyer 2007

  20. Signs of Change • 60 Million in US used Internet to find political information (2006) • Networked citizenry is showing its force www.youtube.com/youchoose © Dwyer 2007

  21. Candidate’s youtube sites John Edwards published his response to President Bush’s address on Iraq on YouTube (125,165 views) © Dwyer 2007

More Related