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Mastering Retail Merchandising Strategies

Learn the essential techniques for successful retailing and merchandising. Explore the flow of goods from producers to consumers, and discover the planning and control aspects of buying and selling products and services.

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Mastering Retail Merchandising Strategies

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  1. Retailing • All the business activities necessary to sell goods and services to the final consumer. The final stage in the flow of merchandise from producer to consumer.

  2. Merchandising • The planning and control involved in the buying and selling of goods and services.

  3. Source for definitions Dunne, Patrick, Lusch, Robert, Gable, Myron, and Gebhardt, Randall. Retailing. South-Western Publishing Co. ISBN 0-538-81443-8.

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