Retailing. Chapter 15. Retailing. Definition Facts Employs 25 million people (11.6% of US employment) $4 trillion annually (40% of GDP) Types of Utility Time Place Possession Form. Retailing Classifications. Form of Ownership Independent Retailer Corporate Chain Franchises.
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Retailing Chapter 15
Retailing • Definition • Facts • Employs 25 million people (11.6% of US employment) • $4 trillion annually (40% of GDP) • Types of Utility • Time • Place • Possession • Form
Retailing Classifications • Form of Ownership • Independent Retailer • Corporate Chain • Franchises
Level of Service Self-service New checkout lanes Limited Service Wal-mart Full-service Nordstrom Merchandise Line Depth of Line Limited-line stores Single-line stores Breadth of Line General merchandise stores Scrambled Merchandising Hypermarket Intertype competition Retailing Classifications
Other Retail Classifications • Department stores • Buyers • Specialty stores • Supermarkets • Drugstores • Convenience stores • Discount stores • Supercenters • Category killers Source: http://digitaltrends.com
Nonstore Retailing • Automatic vending • Direct retailing • Direct marketing • Telemarketing • Direct Mail • Catalogs and mail order • Electronic retailing • Online retailing • Television Home Shopping Source: http://alloveralbany.com
Retail Positioning Matrix Product Breadth Broad Narrow Low High Value Added
Retailing Mix • Pricing • Markdown • Everyday Low Pricing • Everyday Fair Pricing • Shrinkage • Off-price Retailing • Warehouse club • Outlet store • Single-price
Retailing Mix • Store Location • Central business district • Regional shopping centers • Community shopping center • Strip location • Power center Source: http://www.forbes.com
Retailing Mix • Atmospherics • Employee type and density • Merchandise type and density • Fixture type and density • Sound • Odors • Visuals Source: http://www.shop-eat-surf.com
Nature of Retailing • The Wheel of Retailing • Retail Life Cycle
The Future of Retailing • Multichannel Retailing • Smart Cards • M-commerce • Changing preferences • Precision shopping • Cobranding Source: http://techhook.com