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Retailing

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  1. Retailing Chapter 15

  2. Retailing • Definition • Facts • Employs 25 million people (11.6% of US employment) • $4 trillion annually (40% of GDP) • Types of Utility • Time • Place • Possession • Form

  3. Retailing Classifications • Form of Ownership • Independent Retailer • Corporate Chain • Franchises

  4. Level of Service Self-service New checkout lanes Limited Service Wal-mart Full-service Nordstrom Merchandise Line Depth of Line Limited-line stores Single-line stores Breadth of Line General merchandise stores Scrambled Merchandising Hypermarket Intertype competition Retailing Classifications

  5. Other Retail Classifications • Department stores • Buyers • Specialty stores • Supermarkets • Drugstores • Convenience stores • Discount stores • Supercenters • Category killers Source: http://digitaltrends.com

  6. Nonstore Retailing • Automatic vending • Direct retailing • Direct marketing • Telemarketing • Direct Mail • Catalogs and mail order • Electronic retailing • Online retailing • Television Home Shopping Source: http://alloveralbany.com

  7. Retail Positioning Matrix Product Breadth Broad Narrow Low High Value Added

  8. Retailing Mix • Pricing • Markdown • Everyday Low Pricing • Everyday Fair Pricing • Shrinkage • Off-price Retailing • Warehouse club • Outlet store • Single-price

  9. Retailing Mix • Store Location • Central business district • Regional shopping centers • Community shopping center • Strip location • Power center Source: http://www.forbes.com

  10. Retailing Mix • Atmospherics • Employee type and density • Merchandise type and density • Fixture type and density • Sound • Odors • Visuals Source: http://www.shop-eat-surf.com

  11. Nature of Retailing • The Wheel of Retailing • Retail Life Cycle

  12. The Future of Retailing • Multichannel Retailing • Smart Cards • M-commerce • Changing preferences • Precision shopping • Cobranding Source: http://techhook.com