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Severe Weather Coverage In The Media: Where We Have Been and Where We Are Headed. 1800s: Army Signal Corps. 1800s: Army Signal Corps. 1882: Sergeant John Finley. In charge of investigating ways to forecast conditions for tornadoes. 1800s: Army Signal Corps. 1882: Sergeant John Finley.

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Presentation Transcript
slide2

Severe Weather Coverage

In The Media:

Where We Have Been

and

Where We Are Headed

slide4

1800s: Army Signal Corps

1882: Sergeant John Finley

In charge of investigating ways

to forecast conditions for tornadoes.

slide5

1800s: Army Signal Corps

1882: Sergeant John Finley

In charge of investigating ways

to forecast conditions for tornadoes.

1884: Finley develops 15 “rules”

for early tornado forecasting.

slide6

1800s: Army Signal Corps

1882: Sergeant John Finley

In charge of investigating ways

to forecast conditions for tornadoes.

1884: Finley develops 15 “rules”

for early tornado forecasting.

1888: Finley publishes those rules.

slide8

Major Problem:

The word “tornado” was

BANNED from being used in

any official forecast issued

by the Army Signal Corps!

1880s - 1938

slide9

March 21, 1952

150

People

Killed

slide10

June 1953

SELS Center was born.

slide11

June 1953

SELS Center was born.

Primary vehicle:

RADIO

slide12

1960s-1970s

Media shift to television.

slide13

1980s

How can television weather staff

disseminate an alert in a TIMELY

manner?

slide14

1980s

“Breaking in” was still logistically

a nightmare:

slide15

W

“Supers”

•Easy

•Fast

•Teach

slide16

W

“Supers”

•Easy

•Fast

•Teach

slide19

Where are we headed?

On demand products.

slide20

Where are we headed?

On demand products.

Eventually, a focus shift from

“live” cut-ins on TV to cut-ins

on the web.

slide21

Where are we headed?

Dangers?

“Cry Wolf Syndrome”

Wall-to-wall coverage of

severe weather events may

desensitize audience.