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Consistent and Reliable Customer Service. P4. What are we looking for?. Consistent – “The same throughout” Reliable – “you can depend on it”. Why does Chester Zoo need excellent customer care?. Chester Zoo rely heavily on repeat visits (79% of our visitors have been before)

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Presentation Transcript
what are we looking for
What are we looking for?
  • Consistent – “The same throughout”
  • Reliable – “you can depend on it”
why does chester zoo need excellent customer care
Why does Chester Zoo need excellent customer care?
  • Chester Zoo rely heavily on repeat visits (79% of our visitors have been before)
  • 96% of customers who have had a bad experience don’t complain they just don’t come back!
  • If you are pleased by something you tell 3 people
  • If you are upset or annoyed you will tell people – (Richard Branson)


ensuring customer satisfaction
Ensuring CustomerSatisfaction
  • confidence in service
  • value for money
  • repeat custom
  • word of mouth reputation;
  • internal customer satisfaction eg job satisfaction, teamwork
staff training
Staff training
  • Security and First Aid
  • Safety, Health and Environment
  • Human Resources
  • Customer Care
customer care training
Customer Care Training

Staff appearance guidelines

Chester Zoo’s vision, mission and values

Where are the …...?

Chester Zoo’s Customer Care expectations

Internal Customers

Specific departmental training

Dealing with complaints

complaints procedure
Complaints procedure


  • The customers pay your wages

- even when they are wrong!

  • The customers are always right
  • Richard Branson’s statistics
  • Any complaints that you can’t resolve to the customer’s satisfaction must be passed to your line manager

- if necessary all the way up to the Head of Visitor Services/Duty Admin Manager and the Director

complaints procedure1
Complaints procedure

1. Letters or telephone calls are followed up as fast as possible to apologise or set the record straight.

2. If in the Zoo, try to move away from crowds to a quieter area. Sit the visitor down, if possible, find out their name and give them your name. Stay calm and polite

3. Complimentary tickets are sometimes used to unruffle feathers.

4. Points are then taken up inside the Zoo to sort out what went wrong.

5. Advice and information is obtained from the Animal Division if the complaint relates to animal management.

The key to dealing with all complaints is speed and being a good listener.