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Business English

Business English

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Business English

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  1. Business English Success with BEC --Vantage BE 2013 by Zhou

  2. Textbook • “Success with BEC” ---Economic Science Press • 《新编剑桥商务英语》,经济科学出版社 BE 2013 by Zhou

  3. Textbook for this course BE 2013 by Zhou

  4. Course Introduction Course arrangement: 12 modules • Module 1 ways of working-making contacts • Module 2 company benefits-presenting your company • Module 3 starting a business-leaving and take messages • Module 4 advertising-delegating • Module 5 the workplace-participating in a meeting • Module 6 recruitment-emailing • Module 7 sales-selling • Module 8 training-showing you’re listening • Module 9 branding-getting through • Module 10 management-solving problems • Module 11 ethical economics-discussing trends • Module 12 business law-handling questions BE 2013 by Zhou

  5. What do you want to know before you buy a product? • Brand • Producer • Quality • Usefulness • Cost • Reason to buy • … BE 2013 by Zhou

  6. Business English? • Brand: • Producer: Tutor qualification, experience, … • Quality: based on brand and producer. • Usefulness: uniqueness, popularity, a good job… • Cost: ? • Reason to buy: Better future BE 2013 by Zhou

  7. Producer introduction: Zhou Qi • Degree: MA Majoring in Business English Studies • University: School of International Business English GDUFS BE 2013 by Zhou

  8. How to contact • Email: zoey_zhouqi@163.com BE 2013 by Zhou

  9. Your position in the course • Student • Customer • Product • Strategic Partner BE 2013 by Zhou

  10. Expected qualifications • Faithful and Hardworking; • Flexible and creative • Innovative and practical • A Good team player • Good in English • With a strong interest in BE • Business oriented… BE 2013 by Zhou

  11. Business English or Business in English • Through business texts articles and or books in English to abstract the special BE features in terms of linguistic theories. BE 2013 by Zhou

  12. BE vs. GE • Examples: decision: For GE learners: (denotation; literal meaning) 决策,决定. For BE learners: (connotation: associated meaning) 1.决策,决定, 2. one of the roles managers play 3. how to make decisions BE 2013 by Zhou

  13. BE vs. GE • Examples: • Minute GEA minute is one of the sixty parts that an hour is divided into. BE The minutes of a meeting are the written records of the things that are discussed or decided at it. BE 2013 by Zhou

  14. BE vs. GE • GE skills: • Skill: language skills (oral, listening, translation) • BE skills: • Skill: language skills and management skills (decision making, problem solving, negotiating, presentation, human, technical, conceptual…) BE 2013 by Zhou

  15. Course Purpose • Build both fluency and accuracy in our students in business programs. • By setting language activities in the context of your future professional lives, it motivates you to develop the language skills you will need for success in your careers. BE 2013 by Zhou

  16. 3 Types of Personalities Easy & Carefree Cool & Steady Cautious Perfectionist Aggressive Creative, extroverted BE 2013 by Zhou

  17. Warming-up:(5min) • Imagine you’re in a company and your new team mates are your new colleagues. • Introduce yourself, your personality to them and try to know their personalities. BE 2013 by Zhou

  18. Establish a company and choose Ur partner BE 2013 by Zhou

  19. Team Building • Team building refers to a wide range of activities, usually in a business context, for improving team performance. BE 2013 by Zhou

  20. Team Building • 4-5 Ss in each company; • Be able to remember the names of each team member • Have a 10-minute discussion, invent the name , logo, and product or services of your company • Each member draw a stroke on the blackboard to form your logo.Without Talking! (1 minute) • One member to promote your company (at least 1 min) BE 2013 by Zhou

  21. Assignment • Know more about your partners • Prepare for Module One BE 2013 by Zhou

  22. Thank you BE 2013 by Zhou