To Market, to Market

1. To Market, to Market Marketing Your Small School in a Big Way Presented by Martha A. Ban

2. The Goal • Involve as many facets as possible in the marketing process • Students • Parents • Constituent churches • Community

3. The Student Connection • Students who have positive learning experiences and who feel valued - spread the word • They are our #1 recruiters • How do we convey to students that they are valued?

4. Valuing Students • Connect • Show an interest • Books to dirt biking to MYSPACE • Care • Teach with high standards

5. The Parent Connection • Start young! “Welcome Baby” cards to ALL newborns in newspaper • “Graduate of 2021” - we hope to see your student in 6 years… • Host a baby shower at school for constitute members. • Present them with a “scholarship” effective on their first year in school.

6. The Parent Connection • Communication and Involvement • Field Trips • Classroom Newsletter • Career Spotlight • Volunteer Teachers • Teacher Visitations

7. The Church Connection • Pay attention to your constituent members • Birthday/anniversary cards • New baby gifts (diapers, etc.) • Get well cards • Put your students up front • Special music • Scripture reading, Call to Worship, Children’s Story, etc.

8. The Church Connection • Church Databases • School age children • Sabbath School • Visit age-appropriate divisions • Prayer Partners • Pair up student names with willing constituent member’s names

9. The Church Connection • Field Trips/Activities • Invite church members to chaperone and/or sponsor/help with activities. • INVOLVE the members

10. The Community Connection • Community Dinners • Thanksgiving program/dinner • Warren SDA School (handout) • Citrus Fundraiser • A healthy way to promote your school • And make $$ :) • School Cancellations • Increase “visibility” of school with radio/TV school cancellation announcements

11. The Community Connection • Visibility • Clean a section of the highway • Get name on sign • School sign • Open House Day/Step Up Day/ Academy Day • Brochures in public places • Other denomination’s churches • Preschools in the area

12. The Community Connection • Teach empathy to your students and build a relationship with the community at the same time. • Community Service • Food banks • Soup Kitchens • Shut-ins

13. Open House Day • Invite children from other schools to visit. • Schedule during public school vacation • Plan a “typical” day - showcasing things you do best. • Send personal invitations to constituent children not currently enrolled.

14. Open House Day • Schedule a church program in each constituent church prior to the day. • Send home packets of information - forms, brochure, finance info, etc. • Follow-up with a letter a month later - and in the summer… • Keep a databank for future events

15. The Community Connection • Churches - Non-SDA • Meet with pastors of other churches • Ask to put brochures in their info center • Vacation Bible School (school/church) • Advertise to community • Get addresses of non-Adventist attendees - add to databank

16. The Homeschool Connection • “Field Trip” option • Offer single classes • Invite to Weeks of Prayer and other assemblies • Include in special events & programs

17. The Media Connection • Union paper • Send articles/pictures as often as you can • Newspaper (Estabrook School) • Newspapers will print “press releases” at no cost • Press will often come to report on events • Cable TV • Share video of programs, etc.

18. The Technology Connection • Website • www.adventistschoolconnect.com • Private Schooling Direct

19. In Summary • Be Visible • Build a relationship with the Community and your Churches • Present a credible program