Spartan-II + Soft IP = Programmable ASSP

1. Spartan-II + Soft IP = Programmable ASSP High Volume Business Unit Xilinx Corporation

2. Programmable ASSP - Value • Benefits • Time to Market • Flexibility • Product customization to meet customer needs • Adapt to specification updates • Feature upgrades • Low risk evaluation of new markets • Field upgradability • H/W and S/W upgradability opens new applications • Efficiently address lower volume strategic applications • Distribution and inventory management

3. Flexibility ASSP System Features ASSP Replacement Dynamics • Spartan FPGAs migrate to higher densities to handle system features • Maintaining low cost • ASSP’s attempting to offer flexibility • Differentiation need due to market pressures • Available ASSP’s require programmable logic • Changing system standards • ASSP’s have large role in consumer, networking & data-processing • Where Spartan FPGAs are successful • PCI is the first successful ASSP competition

4. Spartan-III 250K Spartan-II 100K Spartan-XL Ethernet MAC 40K Video Line Buffer ATM IMA 30K Reed Solomon Encoder 64 Bit PCI Higher Density Enables New Applications $10 System Gates Cable Modem Graphics Card PCI-MIPS Bridge Office Networking 32-bit, 33-MHz PCI Set-Top Box HDLC UARTs FIFOs PALs Embedded μP Apps 1998 1999 2000 2001

5. A Successful Programmable ASSP $20 External PLD64K Gates $15 36% of XC2S100-4 Standard ChipPCI Master I/F Component cost 100K units $10 64K Gates Logic $5 PCI Master I/F Standard Chip Solution <$10

6. Programmable ASSP Advantages • Accommodate Specification Changes • Testing and Verification • Xilinx On-line - Field Upgradability • Issues in creating a stand-alone ASSP

7. Emerging Markets are exposed to multiple standards and specification changes DSL Modem market 6 different variations DTV market 18 different formats Accommodate Specification Changes Stand-alone ASSP Vendor Market A Programmable ASSP Future Proof’s Success

8. Testing and Verification • What do I do if my stand-alone ASSP does not perform as expected? • Silicon Bug? • Software driver? • System Integration Issue? • User Error? • Programmable ASSPs are built on a proven FPGA technology • Pre-verified silicon and guaranteed performance • HDL simulators & test benches • Chip-Scope - Run-time debug tools • Probe any internal signal • A Programmable ASSP is “Re-programmable”! • Risk aversion is a tremendous value-add

9. Xilinx On-line Field Upgradability • A paradigm shift is being innovated by Xilinx • Remote update of Software and Hardware • Results in increased lifetime for a product • Considerable maintenance and support savings • Enable product features per end-user needs • Opening up new opportunities in the ASSP area

10. Issues in creating a stand-alone ASSP • Choosing the right ASSP • It is difficult identifying the right market and creating the right product for it • Cost of creating a solution for the wrong market, or for a market that has moved is expensive • Product Customization • ASSPs traditionally fall into two camps • Overdesigned - results in increased cost • Underdesigned - requiring a PLD for product customization

11. Issues in creating a stand-alone ASSP • Development cost and amortization • Stand-alone ASSPs have high NRE and engineering costs • Mask charges for a 0.18-mm process can vary anywhere from $125K to $300K • Spartan-II family has amortized cost by selling to the traditional PLD marketplace • Their capability to act as a programmable ASSP does not increase product cost • This allows programmable ASSPs to cost-effectively compete against stand-alone ASSPs A programmable ASSP is unaffected by hurdles stand-alone ASSPs face, resulting in cost-effective solutions

12. Spartan-II FPGAs Displace ASSPs • Three Camps… • Feature-Replacement ASSPs • ASSPs that Spartan-II FPGAs replace by virtue of its features • Logic-Replacement ASSPs • Generic ASSPs like HDLC, UARTs, PCI Bridges solutions • Market Targeted ASSPs like Reed-Solomon, Viterbi, solutions • Value-Added ASSPs • Xilinx solutions that open up new market opportunities • Synthesizable processors, PCI-X Controllers • Solutions that specifically take advantage of specific features In all instances a Spartan-II solution is cost-effective and competes successfully against stand-alone ASSPs

13. Feature-Replacement ASSPs

14. Logic-Replacement ASSPs

15. Value-Added ASSPs

16. PCI-MIPS System Controller $40 $7 $2 Dual Ports FIFOs Memory HSTL Translators QDR SRAMs $6 MIPS mP SSTL-3 Translators SDRAM SSTL3 2x CLK 5-volt tolerant I/O $4 GTL+ PCI Clock Mgmt - Board deskew PLL $7.50 GTL+ Backplane Drivers PCI Master/ Target Controller $15 $6 High Volume System Integration

17. Additional Information • Xilinx At Work website • Application Notes • White Papers • Reference Designs • Market Overviews • Glossary • IP Center • IP cores and services • FPGA Strategic Applications Group • Applications group dedicated to providing system level expertise