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lexicalworks.com provide professional creative translation and transcreation and copy-writing services.
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Alistair Adam is the founder of Lexicalworks having spent over 15 years in the marketing services industry in London and Paris (Publicis Group, WPP, Euro-RSCG etc). He also worked for three years as a consultant headhunter in the financial markets. His main clients included Morgan Stanley, BNP Paribas, Nordea and Barclays Capital. He was born in France, has a Degree in European Business Administration from the European Business School and a Diplôme de la Chambre de Commerce de Paris. He translates and transcreates from French into English. His copywriting is exclusively in English. He has an extensive network of translators and transcreators to cater for other languages
TRANSLATION & TRANSCREATION In its simplest form translation consists of taking words or text from one language and converting them into another. However, it gets tricky because words, verbs and grammar are highly complex. If you combine those with style, idiom, slang, culture and context you have the delicate dance that is translation. Stretch that further. Take a creative concept, blend in the variables and you get the art of transcreation. This allows your brand to maintain its impact across cultures.
Contact us firstname.lastname@example.org http://lexicalworks.com/