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World Breastfeeding Week (WBW) 2006 Report. WABA Feb 2007. Theme for WBW 2006. Code Watch: 25 Years of Protecting Breastfeeding. The writing, reviewing and illustration. Key Writer : Gabrielle Palmer (UK)

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World breastfeeding week wbw 2006 report

World Breastfeeding Week (WBW)2006 Report

WABA Feb 2007


Theme for wbw 2006
Theme for WBW 2006

Code Watch:

25 Years of Protecting Breastfeeding


The writing reviewing and illustration
The writing, reviewing and illustration

Key Writer : Gabrielle Palmer (UK)

The Action Folder text went through 2 rounds of reviews, (comprising of 13 reviewers) and 3 rounds of redrafting.

Final editing by IBFAN ICDC and WABA

Pictures of actual violations and promotion practices were used in the action folder

Picture removed…


Final products
Final products

  • Action Folder

  • Poster

  • Banner

  • Buttons

  • Calendar Announcement

  • Risks of Formula Feeding

  • Media Kit

  • Reproduction CD

  • Feedback Form


New wbw website launched www worldbreastfeedingweek org
New WBW website launched! www.worldbreastfeedingweek.org



Wbw in geneva
WBW in Geneva the website)

  • IBFAN-GIFA organised a ceremony to commemorate two important events:

  • 1. In 1976, 30 years ago, the verdict in the trial of the multinational food company Nestlé, against a group of Swiss students.


Wbw in geneva1
WBW in Geneva the website)

  • Pictures removed

  • 2. The adoption of the International Code of Marketing of Breast-milk Substitutes by governments of the World Health Assembly, in May 1981, 25 years ago.

Pictureremoved…

Picture removed



Marketing snapshots
Marketing Snapshots the website)

  • Coordinated and vetted by IBFAN ICDC, with technical support from WABA, the Marketing Snapshot project was posted on the WBW website.

  • Called “Look what they are doing” it provided an avenue for WBW celebrants to report how companies were marketing their products in their respective neighbourhood.

  • A total of 124 reports received from 15 countries.


Marketing snapshots reports received
Marketing Snapshots: Reports received the website)

  • Advertisement – 49 reports

  • Commercial Promotion in Health Facilities – 10 reports

  • Company contact with mothers – 20 reports

  • Donation of Product to Health Facilities – 0 reports

  • Free Samples – 7 reports

  • Gift to Health Workers – 2 reports

  • Gift to Mothers – 13 reports

  • Labelling – 4 reports

  • Promotion in Shops – 12 reports

  • Sponsorship – 0 reports


Marketing snapshots breakdown by countries
Marketing Snapshots: Breakdown by Countries the website)

  • United Kingdom

  • Taiwan

  • USA

  • Croatia

  • Netherlands

  • Czech Republic

  • Hong Kong

  • South Africa

  • Canada

  • India

  • Bulgaria

  • Spain

  • Ukraine

  • Japan

  • South Africa


For more information
For more information: the website)

Please visit:

http://worldbreastfeedingweek.net/wbw2006/index.htm