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Panel discussion: Measuring privacy attitudes Annette Jäckle University of Essex

This report examines the measurement of privacy attitudes and behaviors in a panel discussion, highlighting the influence of survey mode on data sharing attitudes and concerns. Findings show that respondents have more privacy concerns in web-based surveys and prefer face-to-face interactions for data sharing consent.

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Panel discussion: Measuring privacy attitudes Annette Jäckle University of Essex

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  1. Panel discussion: Measuring privacy attitudesAnnette JäckleUniversity of Essex

  2. Measuring privacy attitudes • Reported attitudes ≠ behaviours • Domain specific • Social context specific • Influenced by survey mode

  3. Background • “Understanding and improving data linkage consent in surveys” • Funded by • https://www.iser.essex.ac.uk/research/projects/ understanding-and-improving-data-linkage-consent-in-surveys

  4. How do respondents decide whether to consent to data linkage? • Data sharing attitudes • Privacy concerns • Data security concerns • Data sharing behaviour

  5. Data • Understanding Society Innovation Panel w11 • Mixed mode Mode of interview by allocation (Col %)

  6. Mode effects • Data sharing behaviour • No effect of mode • Data sharing attitudes Respondents report • Privacy concerns more concern in • Data security concerns Web than FTF

  7. Why does Web increase concerns? • Qualitative in-depth interviews • How do respondents decide whether to consent to data linkage? • Influence of mode on decision to consent? • Kantar Public UK (Beninger et al 2017) • Sample • Innovation Panel (n=25) • FTF, Web respondents • Consenters, non-consenters

  8. Qualitative interviews • Concern about privacy and security of personal information shared online • “I guess I am more likely to consent in person because I don’t know who is asking [questions] online.” • "They may think online it could go anywhere because we all know once it’s online it is for everyone to see. I think face to face they would feel more comfortable."

  9. Measuring privacy attitudes • Attitudes or behaviours? • Domains? • Social context? • Generic? • Mode insensitive questions?

  10. Appendix

  11. Questions 1 • Data sharing attitudes • To what extent do you agree or disagree with the following statements about sharing personal information? • (1 strongly agree, …, 5 strongly disagree) •  I do not mind sharing personal information as nowadays everyone is doing this anyway. • You cannot live in the modern world without sharing personal information. • When you provide personal information you never know who else is going to see it. • I do not mind sharing personal information in return for a product or service that I want

  12. Questions 2 • Privacy • In general, how worried are you about your personal privacy? • (1 very worried, … 4 not worried at all) • Data security • Different private and public organizations have personal information about us. How concerned are you about whether or not they keep this information confidential? • (1 very worried, … 4 not worried at all)

  13. Questions 3 • Data sharing behaviours • Which of the following do you do? (check all) • Post text on social media websites or apps • Post images of yourself, family or friends online • Post videos online • Download apps onto your smartphone or tablet • Make purchases online • Use online banking • Use GPS/location-aware apps • None of these

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