Digital Marketing

1. Digital Marketing Steps to Successful Online Sales presented by

2. Summary of Presentation • Who are we? • Why online sales are key • Building your online presence • Direct Sales • Online Distribution • Product Offering • Summary of Presentation Market Access for Accommodation Providers Hotel Link Solutions

3. Hotel Link Solutions • Incorporated in 2011 • Joint venture between WHL Group and ResOnline • Hotel Link Solutions • + • online marketing solutions for accommodation providers Market Access for Accommodation Providers Hotel Link Solutions

4. The internet is the leading source for travel planning • Why online sales are key Market Access for Accommodation Providers Hotel Link Solutions

5. The internet is used throughout the purchase funnel • Why online sales are key Market Access for Accommodation Providers Hotel Link Solutions

6. Supplier versus OTA, 2010 and 2012 (USD) • Why online sales are key Market Access for Accommodation Providers Hotel Link Solutions

7. Some takeaways • In mature markets like the USA, Europe and Australia/NZ, online bookings represent anywhere from 55-85% of ALL bookings. Online bookings continue to grow as a % of all bookings as Internet penetration expands and more product becomes bookable online. • In short: • You must have a professional online presence and be bookable online. The more you can generate in sales via your own website the better. • Why online sales are key Market Access for Accommodation Providers Hotel Link Solutions

8. Building your online presence • Direct Sales Market Access for Accommodation Providers Hotel Link Solutions

9. Your website clear navigation to key pages like rates & bookings • Building your online presence nice photos including aphoto gallery interesting information map location weather feed social media Market Access for Accommodation Providers Hotel Link Solutions

10. Social Media is… • The world’s largest online community – with more than 800 million active users. • The future home of web search. • Where people get trusted recommendations from friends. • Global market, ready to share, comment and promote. • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

11. Social Media is… • The world’s largest travel site • more than 50 million unique monthly visitors • over 60 million reviews and opinions • Helping travelers plan and make informed decision • Many destinations being reviewed - companies must represent their brands • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

12. Social Media Traveller feedback is your most important branding opportunity (or risk). With most small & medium sized accommodations, travellers will never have heard of the provider previously. They might ask friends to recommend a place to stay or more likely they will look at traveller feedback on sites like TripAdvisor or the OTA websites. • Building your online presence You must take traveller feedback seriously and ‘manage’ your online brand (i.e. what travellers are saying about you). Number one hotel in Sydney. They are very busy (always) and not cheap. Market Access for Accommodation Providers Hotel Link Solutions

13. Building your online presence • Online Distribution Market Access for Accommodation Providers Hotel Link Solutions

14. The changing landscape • In the 80 and 90's wholesalers were bulk of business • First online distributors were QuickBedsand Wotifwith several more following • Virgin Blue were the beginning of travellers being confident in booking online • Operators initially created website with e-mail enquiry forms • Now every accommodation business must have instant booking capability • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

15. Relying on 1 or 2 supplier is dangerous • Some operators just rely on Agoda for their online distribution • If your product falls out of favour then you loose out • You can increase you online distribution by 30 to 40% by adding more distribution channels • You also get credibility by being listed on many websites • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

16. You need a channel manager • To be successful online you need to be on many website • A channel manager allows you to do this very easily • You can distribute the same room across many websites and rate plans • You also get credibility by being listed on many websites • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

17. Online travel agents (OTAs) • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

18. Revpar– Your key measure to success • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

19. Revpar– Your key measure to success • Don’t undersell your rooms • Occupancy tells you how busy you are, not how well your doing • If your constantly 90%+ then you are missing out on revenue • By smart about how you sell your rooms • Increase rates as your occupancy fills • Discount days you know you wont fill • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

20. Automating your setup • Do the work, get your accounts with the online distributors • Think about how you want to sell your rooms • Vary your rate plans to attract a wider demographic • Online rates provide more flexibility • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

21. Available channels • Building your online presence Market Access for Accommodation Providers Hotel Link Solutions

22. Contact us for more details info@hotellinksolutions.com www.hotellinksolutions.com