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Southern California Edison Low Income Outreach Efforts

Southern California Edison Low Income Outreach Efforts. Low Income Oversight Board September 14, 2006. Targeted mailings to under-penetrated areas Targeted mailings based on income demographics Annual solicitation to all residential customers not participating Print and radio

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Southern California Edison Low Income Outreach Efforts

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  1. Southern California EdisonLow Income Outreach Efforts Low Income Oversight Board September 14, 2006

  2. Targeted mailings to under-penetrated areas Targeted mailings based on income demographics Annual solicitation to all residential customers not participating Print and radio Capitation Fee Program Bill Messaging Bill Inserts Consumer Affairs (EAF, Senior Outreach) Public Affairs (Community organizations, governments) Equal Opportunity/Supplier Diversity (faith-based organizations) Employee affinity groups, (community events) Authorized payment agents In-language communications Phone-assisted completion of applications Door hangers with applications Bus shelter bill boards Point-of-Sale Displays Register tape ads Educational tools (Showcase Presentation and Event Tool Kit) Large-print applications Messaging on food bank bags Applications with assistance checks CARE OUTREACH

  3. CARE OUTREACH EFFORTS

  4. LIEE OUTREACH • Three Prong Approach • CBO Outreach • Outreach through CBO programs such as senior nutrition, dial-a-ride, Head-Start, etc. • Direct Mailers • Targeting mailings to hot climate areas • Advertising • Media releases and local newspaper ads

  5. LIEE OUTREACH • Direct Mailers • January thru March – 15,000 Lancaster – Palmdale – Palm Desert – Delano • March – 70,000 Climate Zones 14 and 15 • September - 500,000 Customers in Climate Zones 10 – 15 • September - 2 million Service area wide • Advertising • Media releases in August • Spanish Language ad (La Opinion) in September

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