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Future of Golf: Transforming Tradition for 20/20 Goals

Explore innovative strategies and tactical recommendations to evolve golf for the future, embracing diversity, family involvement, and business growth. Discover critical insights and practical solutions from industry experts to enhance the game's appeal and sustainability.

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Future of Golf: Transforming Tradition for 20/20 Goals

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  1. Great Ideas in 90 Minutes Golf 20/20 Conference Roundtables October 20, 2003

  2. Important Considerations • If we are to reach our 20/20 goals, golf will look quite different than today -- more women, more kids, new play • We must not dilute the traditional game,we must build around it • We must find ways to surmount the operational barriers to implement these ideas • We must prove that these new ideas will mean more business for everyone – pros, facilities, manufacturers • We must find a way to make these issues a high priority for each of us

  3. Strategic Thoughts • “Serious” and “fun” golf can live together • We should look to other industry models that have accommodated both • We need an investment strategy for applying our resources – acquisition or retention • Winning families, a key to success • We need to focus on broadest, transcendent aspects of the game -- values, outdoors, etc. • We need a disciplined best practices process • Get tactics in the hands of implementers • Intimidation is a critical barrier

  4. Repeated Tactical Recommendations • Promote more league play • Ambassador or missionary program • Kids clubs • Golf pro walking the range with tips • Block tee times for new golfers • 3 hole practice courses • Promote 9 hole play – maybe even handicap • Communicate that golf is fun • Child care facilities

  5. Repeated Tactical Recommendations • Family Golf • Reach out to companies • Publish best practices on 20/20 website • Golfer bring a golfer • DB of customer preferences • Kids free • Music on the range • Enlist and train pros and facilities managers to carry key messages • More research, condense and distribute

  6. Other Cool Ideas • National Open Range Day – pros around • Collect info from golfers, and feedback to 20/20 • Send new golfer names to 20/20 for retention cultivation communications • Speed golf – every other shot, before work • Pool some portion of PSA’s to overarchinggolf participation • National brand positioning campaign – address barriers • Marketing tool kit for golf professionals • Develop local mentors

  7. Critical Take-a-ways • Abundance of terrific ideas • You can add new value without losing the traditional core • We need more disciplined experiments • We can respond to the time crunch with better value and flexible play • We need to test new ideas, learn from results, disseminate best practices and encourage industry-wide adoption

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