Retail Eyes. Mystery Shopping and M arket Research (marknadsinspektioner och kontroll). Målet med fallstudien – Mysteriy Shopping . Diskutera Mystery shopping som en teknik för moderna marknadsundersökningar Skillnaden med andra metoder
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Mystery Shopping and Market Research(marknadsinspektioner och kontroll)
We can identify several questions that mystery shopping companies may request to its mystery shoppers mainly depending on the goals of the client and on the nature of the business.
For example, for evaluating a retailer’s shop customer service, a mystery shopper may ask questions about the personnel, about the process or about the store atmosphere, such as: