Public Relations Process. Management by Objective Driven by organizational goals Focused on stakeholder publics A function of management Seeks measurable outcomes. Public Relations Process. What’s the first step? What is research ? The systematic gathering of information to understand…
Group of individuals with common characteristics and common concerns who have a stake in success or failure of your organization.
To improve upon and maintain mutually beneficial relationships between the organization and its key publics
Words to live by:
To be successful, all parties must benefit.
John Marston (1963)