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E-Marketing 2.0 Try Before You Buy: Email Marketing Solutions

E-Marketing 2.0 Try Before You Buy: Email Marketing Solutions Presented by: Sherri Arnaiz Virginia Systems, Inc. 703-881-7024 Sarnaiz@vasi.com www.inter-pub.com www.twitter.com/ipgsherri Presumptions You have a plan for communicating with your clients and prospects

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E-Marketing 2.0 Try Before You Buy: Email Marketing Solutions

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  1. E-Marketing 2.0 Try Before You Buy: Email Marketing Solutions Presented by: Sherri Arnaiz Virginia Systems, Inc. 703-881-7024 Sarnaiz@vasi.com www.inter-pub.com www.twitter.com/ipgsherri

  2. Presumptions • You have a plan for communicating with your clients and prospects • You have an email list • You have PERMISSION to send them email

  3. Where do I start? • Should I do this in-house? • How will I grow my list? • What is my list size now? 6 months? • How will I manage my list? • How often will I send email? • Do I need help with this?

  4. Types of email systems • Software installed on your computer • Group Mail • Spryka ePostMailer • Outlook • ACT! • Listserv®

  5. Types of email systems • Web-based applications • Constant Contact • Listcast • Mad Mimi • MailChimp

  6. Types of email systems • Web hosting options • Mailing lists, e.g. 1and1.com, yahoo.com

  7. Types of email systems • Open Source or proprietary software installed on your server • Mailman • Majordomo • PoMMo • Windows email software lists

  8. Email Marketing Resources • Email Systems Comparisons/Reviews • Email Software Reviews • Pricing Chart for Cost Projections • MAPS 2008 PPT Email Marketing 101

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