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2. Learning Focus. Understanding organizational missionRelating marketing strategy to organizational missionDeveloping marketing goals and objectives. 3. Importance of Mission. 4. . Elements of the Mission Statement. 1) Who are we?2) Who are our customers and what do they value?3) What does our organization stand for?4) What makes our organization unique?5) What impressions does this organization want key publics (i.e., customers, employees, citizens, regulatory agenci1147

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