International Strategy Management Phases in MGX 5181 - PowerPoint PPT Presentation

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International Strategy Management Phases in MGX 5181

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  1. International Strategy Management Phasesin MGX 5181 Strategy Formation Mgt Tools Environment Scanning Scenario Planning Game Theory Conceptual Mapping Strategy Planning Strategy Implementation Planning & Execution Corporate Strategy Planning Internationalisation Process Country Assessment Last Week Corporate LevelConfiguration & Coordination Business Level Planning Foreign Market Strategies evaluation & selection Here now Country Strategy Dev Leadership, innovation & governance Organisational Design & Control

  2. Scenario Planning Strategic What-If Scenarios (Outcomes = Which Strategies are likely to succeed/fail under what conditions Plan the best Strategic Scenario specifics & with the best choice of Countries’ modes of entry/operations Country-modes of entry/ops options Scenario options Country Based Scenario Planning (Outcomes = Modes of Entry/Operations Introduction to Scenario Planning: https://www.youtube.com/watch?v=yVgxZnRT54E (4.03m) Shell Scenarios – Imaging the Future - https://www.youtube.com/watch?v=srY-hJuqYTM (3.23 m)

  3. Game Theory The Smart IB organisation changes the Drivers of Competition& takes advantage when everyone does not understand the new “rules” yet The Current Environment Everyone understand the drivers of IB Competition Eventually become common knowledge until someone changes the rules for their strategic advantage Video: Game theory & Business Strategy https://www.youtube.com/watch?v=sU1RvicQkvM (3.22m) How Apply changed the phone market https://www.youtube.com/watch?v=WlZrRuHBzAs (3.4m)

  4. Conceptual Mapping – Strategic Groups & Industry Dynamics Strategic group analysis identifies groups of competitors (within or across an industry) with similar strategic characteristics  market positioning strategies. Example Granite Coy’s SGID Map Strategic Group Mapping: https://www.youtube.com/watch?v=sQMn9AUjAZ0 (3.06m) Strategic Group Mapping: https://www.youtube.com/watch?v=CcF3ZMgXQrA (5.41 m)

  5. Assignment 1 and 2 Checking Progress

  6. Country Assessment If your case development is about applying the concept of country assessment, then you need to: Identify which method your case used to decide which country/countries to enter or grow ; or if the case has not entered its intended country, you will then have to recommend which ES method you are using and justify why Describe the ES method and summary the findings to decide which country/countries to enter / grow existing business Your country assessment will also give you clues to possible business scenarios and current competition rules of the selected country/countries – state these country situations and how your case position itself strategically to address these situations. Strategy Formation Mgt Tools Environment Scanning Scenario Planning Game Theory Conceptual Mapping Country Assessment Country Strategy Dev

  7. If you are not doing Country assessment Strategy Planning Strategy Implementation Planning & Execution Which aspects of strategy planning, implementation & execution mgt are you addressing? Specifically which topics and concepts you intend applying in your case development. Corporate Strategy Planning Internationalisation Process Corporate LevelConfiguration & Coordination Business Level Planning Foreign Market Strategies evaluation & selection Leadership, innovation & governance Organisational Design & Control

  8. Groups with Companies Approved

  9. Assignment 3 Presentations

  10. Game Theory Activity Split into 4 groups, each representing an engineering company Negotiation Scenario: AUD$1 billion Request for Tender – to build 6 new bridges over a large river in Upper Volta Rumour that Government of Upper Volta wants to award the work to 6 different companies each doing one bridge (therefore two bridges will be done by overseas companies) or all of it will go to a consortium (minimum of two companies) Have each group negotiate with each other (keeping the results of agreements secret)  decide your strategic goals and how you would apply game theory to win the RFT. Post Game Reflections:What did each agree to in the end? What games were played and their impact?

  11. Scenario Planning Split into 4 groups, each a company wanting to enter a selected country - pick you country Your company wants to build a nuclear power plant in your chosen country, to bolster its current energy system under pressure from a rapid increase in demand from industry. Select 2 issues you think are importance Break up the issues into 4 high/low trend scenario options For each scenario, anticipate what would happen and the impact on your choice of entry . For example: consider a government policy issue – where the main opposition party wants “green power” and the current ruling party accepts all offers, and there is an election in year 1. Assume that cost of enriched Uranium required for the plant is changing - in 2 possible directions: (a) More uranium is available now and future prices would drop; (b) Uranium is getting scarce and future prices are likely to rise. Therefore there are 4 scenarios for this govt policy issue: