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International Strategy - PowerPoint PPT Presentation

johana
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International Strategy

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Presentation Transcript

    1. International Strategy Globalization drivers Assess dual pressures: Global efficiency - standardization National/local responsiveness - adaptation Location/configuration of value-creating activities Integration/coordination of value-creating activities Strategy and entry

    2. Forced Standardization Coca-Cola in Chinese: bite the wax tadpole Coca-Cola 30 liter bottle?? U.S. carmakers left-hand drive cars

    3. Effective Standardization

    4. Barbie: The All-American Girl Goes Overseas Barbie is 41 years old Sold in 130 countries National adaptations: Physical features Costumes Activity sets Standardized physique: Scaled to 62, 110 lbs. 38-18-28

    5. Effective Adaptation McMutton Pie in Australia Wendys shrimp sandwich in Japan Campbells non-condensed soups in the UK Coca-Colas 175 ml containers in Japan

    6. Globalization Drivers Market Drivers Cost Drivers Government Drivers Competitive Drivers

    7. Strength of Market Drivers

    8. Strength of Cost Drivers

    9. International Strategy:Managing Dual Pressures

    10. Value ChainLocation and standardization/adaptation

    11. Value Chain

    12. Value Chain

    13. Value Chain

    14. Value Chain Sub-functions (Nestles?)

    15. Value Chain Configuration Geographic location of value chain activities Concentrated/centralized vs. dispersed/decentralized Which entry mode?

    16. Value Chain Coordination Cross-border linkages between dispersed value-creating units Coordination = Flows of: $ Product (finished and intermediate) Technology People Information (market data, strategic direction, etc.) Highly coordinated vs. only money flows

    17. International Strategy:Managing Dual Pressures

    18. Export Strategy(same as Export entry mode)

    19. International Strategy:Managing Dual Pressures

    20. Multidomestic Strategy

    21. International Strategy:Managing Dual Pressures

    22. Global Strategy(Textbook Variety)

    23. International Strategy:Managing Dual Pressures

    24. Transnational Strategy (v.1)

    25. Transnational Strategy (v.2)

    26. Transnational Strategy (v.3)

    27. Entry Mode Decision Matrix

    28. Foreign Market Entry Modes Export Licensing Joint Venture WOS Acquisition Greenfield

    29. Intl. Strategy and Entry Mode