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Jump Start your Public Affairs Program. Maj. Brenda A. Reed, CAP Public Affairs Officer Civil Air Patrol Maryland Wing. What guides our path…. CAP Regulation 190-1. CAP Public Affairs Officers. Report directly to the commander Train to be the best Juggle internal vs. external

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Jump start your public affairs program

Jump Start your

Public Affairs Program

Maj. Brenda A. Reed, CAPPublic Affairs OfficerCivil Air Patrol Maryland Wing


Jump start your public affairs program

What guides our path…

CAP Regulation 190-1


Cap public affairs officers
CAP Public Affairs Officers

  • Report directly to the commander

  • Train to be the best

  • Juggle internal vs. external

  • Keep news current and relevant

  • Seek out new media and resources

  • Inform the Wing PAO of activities using quarterly PAO report


Where do you fit in
Where do you fit in?

  • Report to your commander

  • Plan with your commander

  • Advise your commander

  • Assist your commander

  • You and the commander are the official spokespersons for your unit


Training
Training

  • You are here!

  • Specialty Track Program – CAP 201

  • AFIADL PAO Course 02010 – currently unavailable due to revisions

  • CAP training programs

  • MIO training

  • MEMA/FEMA training courses



Jump start your public affairs program

http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Internal vs external
Internal vs. Externalhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Internal

  • External


Jump start your public affairs program

capnews@capnhq.govhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Internal
Internalhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Emphasize importance of CAP missions

  • Member recognition

  • Member retention

  • Encourage participation in events


External
Externalhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Target audiences

  • Government relations

  • Media contacts

  • External promotion of events/organization

  • Leave behind materials

  • Websites


A word about newsletters
A word about newsletters…http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

Public Affairs Officers should create and distribute by whatever means available, a regular newsletter on behalf of the unit, preferably on a monthly basis, but no less than a quarterly basis.


Jump start your public affairs program

Maryland Wing’shttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

newsletter


Multimedia emerging technology
Multimedia & Emerging Technologyhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Photography

  • Videography

  • Audio

  • Email – list serves - Websites

  • Social Media (Facebook, Twitter)

  • YouTube

  • Blogs


Photos
Photoshttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Jump start your public affairs program

Download full resolution images!http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

You control who has access to which photos

Create albums for each event


Jump start your public affairs program

Links to Articleshttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

Members join

Photos from Events

Notes from members


Jump start your public affairs program

Blogshttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Jump start your public affairs program

www.twitter.com/MDWGCAPhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Awards
Awardshttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Maryland Wing PAO of the Year

  • Middle East Region PAO of the Year

  • National PAO of the Year

  • Balsam Awards


Planning
Planninghttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Meet with your commander

  • Plan at least one year ahead

  • Write your plan down

  • Send your plan to Wing PAO

  • Work your plan

  • Report your success


Jump start your public affairs program

  • Newslettershttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Open houses

  • Fundraising events

  • Community events

  • Aerospace Education events

  • Government liaison events

  • Promotion/Special ceremonies

  • Bulletin Boards

  • Training – ES or other


Quarterly pao report
Quarterly PAO Reporthttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Required by Wing Operating Instruction

  • Due by 10th of Jan, Apr, Jul, Oct

  • Allows Wing PAO to keep track of unit activities, newsletters, websites, etc.

  • Send newsletters and other items more frequently for higher visibility


Crisis communication plan
Crisis Communication Planhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Required by CAPR 190-1

  • Wing level plan will be used by all units – located on www.mdcap.org


Jump start your public affairs program

Get started…http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

…access your strengths

…start slowly – work in your comfort zone

…spread your wings

…dare to take chances

…seek help – ask questions