1 / 15

Mobilizing the Internet

Mobilizing the Internet. Craig Carroll National Director-Higher Education Segment Sprint Business. Two Mega Trends are Driving Growth. Growth Coming from Wireless.

jacqui
Download Presentation

Mobilizing the Internet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mobilizing the Internet Craig Carroll National Director-Higher Education Segment Sprint Business

  2. Two Mega Trends are Driving Growth GrowthComing from Wireless The Wireless Broadband service will not only capture a portion of these Broadband subscribers, it will expand the current revenue opportunity 1992 -> 2008 3x GrowthIn Total Usage Wireless Voice Minutes Broadband Subscribers Broadband Driving Growth Wireless Driving Growth Traditional Wireline Voice Minutes Narrowband Subscribers 1992 - 2008 2003 - 2010 Xohm Overview

  3. Next Evolution of Internet Access • Voice + • E-mail • Pictures • Music • Business Apps The mobile phone functions as the “Swiss Army Knife of Devices” Cellular 1G 2G 3G Evolution centered around VOICE High throughput, always-on access to content rich applications and services Broadband IP Connectivity (Internet) Mobile Internet Dial-Up Fixed Broadband Evolution Centered AroundTHE INTERNET Xohm Overview

  4. More Capacity at Less Cost • 2.5 GHz provides a balance between coverage and capacity • Sprint’s spectrum holdings allow deployment of large 10 or 20MHz channels without the inefficiencies of guardbands and multiple smaller channels • Flatter architecture, IP network and Internet cost model provides lower-cost hardware • More than a 10X cost/performance savings Xohm Overview

  5. Speed AND Capacity Define Performance Traditional Wireless Broadband Networks Optimized for Voice and Narrowband Data Next Generation Wireless Broadband Networks Enabling Wide Range of Applications Xohm Overview

  6. Interference occurs between these co-channel cells Interference increases as distance between co-channel cells decreases Lower reuse Higher reuse 700 MHz vs. 2.5 GHz • Sprint’s 2.5 GHz licenses allow for higher throughput and capacity • Two to three times as many sites required for initial coverage at 2.5 GHz compared to 700 MHz • 10 to 15 sites required at 700 MHz for the same capacity as one Sprint site at 2.5 GHz • FDD at 700 MHz is not finalized in any standard and product availability is unlikely before 2010 • Low cost WiMAX 2.5 GHz chipsets expected in 2008 • International roaming expected at 2.5 GHz; 700 MHz roaming uncertain Xohm Overview

  7. Embedded Model: Changing the Subsidy Paradigm Traditional Wireless Mobile Internet • The device is the customer • The carrier subsidizes the device and manages the supply chain • Contracts and cancellation penalties are required to recoup the subsidy • Embedded mobile broadband • Device optimized on a particular use • Customer buys the devices from their retail store at non-subsidized retail prices • Freedom to purchase a subscription, ad hoc usage, or a particular service Xohm Overview

  8. 2008 Boston Providence New York Philadelphia Pittsburgh Cleveland Cincinnati Detroit St. Louis Kansas City Dallas Austin San Antonio Phoenix Las Vegas Los Angeles San Diego Tampa Top U.S. Markets by end of 2008 Early 2008 Baltimore Washington DC Chicago 2009 - 2010 Madison Milwaukee Orlando Cape Coral West Palm Beach Miami Tucson Oklahoma City Tulsa Wichita Lansing Columbus Richmond Virginia Beach Toledo States in blue have at least one Sprint launch metro area • Map represents only the main metro areas and is not a complete depiction of the coverage. The plan is subject to change. • 100M POPs covered by YE 2008 include coverage by Sprint and Clearwire Xohm Overview

  9. Video Monitoring Low Latency Content Security Product and Services Roadmap Gaming / Community Robust API’s Remote Office Mobile/Location Advertising Presence Advertising Engine Optimized Visual Content Delivery Access Plans 2009 & Beyond Table Stakes Device Mngt & Rendering 2008 Video Conferencing Differentiators Throughput Location Stationary VoIP Devices Interactive, Integrated Comm. Campus Solutions, Healthcare, Real Estate Video Chat Friend Finder In-Car Entertainment Local Content Xohm Overview

  10. Remote Surveillance FieldApps CorporateIntranet Movies Music Videos Programming Gaming Home Monitoring Video Chat & Blog Video Conf The WiMAX Ecosystem Network / Infrastructure Infrastructure: Motorola, Nokia, Samsung Implementation: Alcatel Lucent, Ericsson Subscriber Equipment Sales, Distribution, Care & Billing WiMAX Ecosystem Samsung, Nokia, ZyXEL, ZTE, Intel, and PC OEMs Sprint Sales, Retail, OEMs, others; Amdocs, IBM Traditional ● UMPCs ● Laptops ● Cameras ● Portable Music ● Gaming ● Inventory Tracking ● Telematics ● Video Recorders ● Navigation Services, Applications & Content Providers: Sprint, IBM, Google Xohm Overview

  11. 3 Imperatives For Mobile Internet 1 Innovation Multimedia Solutions Visual Centric, Interactive, Personal Broadband 2 Innovation in Distribution: • Chipsets: Single chip WiFi + WiMAX • Devices: Embed chipsets in mass market laptops and consumer electronic devices • Distribution: Leverage consumer electronics sales distribution channels 3 Affordable Service Pay as You Go, Pre-paid, or Monthly Subscription Xohm Overview

  12. WiMAX has Global Momentum Pipex SK Telecom BT Inukshuk Beeline Worldmax Bolloré China unicom KT Neo-Sky Clearwire MAXX onair Sprint China Mobile TELECOM Italia TMN NTT DoCoMo WATANIYA MVS BHARAT SANCHAR NIGAM LTD. CTL RELIANCE Movilnet KDDI Orbitel SoftBank TVA AUSTAR Mobile-8 Unwired GloComm Telecom *Yankee Group, presented at WiMax Asia, April 2007 ** Informa Telecoms & Media, March 2007 Xohm Overview

  13. The Mobile Internet Advantage Embedded Devices The customer gets more choice at lower cost and with greater ease-of-use Enables mass market use of high bandwidth applications with a much better user experience Performance Access to applications and content when and where you need it Mobility Xohm Overview

  14. Higher Education Applications-In Development • Security applications- • Remote IP based video surveillance • Security access badges • Energy Management-Telemetry • Automated Metering Systems • Event Management-POS systems • Library Systems • Facility Maintenance • Traffic Management • Distance Learning • Emergency Communication Xohm Overview

  15. Questions?? Craig Carroll Sprint Business 410-212-8998 craig.g.carroll@sprint.com Xohm Overview

More Related