ASSISTANCE PROGRAMS FOR SOUTH AUSTRALIAN EXPORTERS www.southaustralia.biz
Market Access Program (MAP) www.southaustralia.biz • MARKET ACCESS PROGRAM (MAP) - State government program - targeting new and irregular exporters • TRADESTART - Jointly State and Commonwealth - targeting new and irregular exporters • EXPORT MARKET DEVELOPMENT SCHEME - Commonwealth Government program - targeting sustainable exporters • EFIC HEADWAY - Commonwealth Government program - Provides access to extended bank credit facilities
Market Access Program (MAP) www.southaustralia.biz • Designed to assist small and medium sized exporters achieve the objectives of their export plans • Who is eligible? • registered small and medium sized South Australian businesses • ineligible for Austrade’s EMDG Scheme • Maximum of 3 grants per financial year or $15,000 per year on a dollar-for-dollar basis
ELIGIBLE ACTIVITIES FOR MAP www.southaustralia.biz • Outgoing Export-Oriented Missions - Maximum grant of $5,000 ($2,000 cap on travel & Accommodation Group application – Project Manager plus 3 companies minimum - Maximum grant of $75,000 • Incoming Export-Related Missions • - Maximum grant of $1,000 – (individual) • - Maximum grant of $5,000 - (group) • • Other activities to increase export capability • - Maximum grant of $1,000 per financial year
Ineligible Expenses www.southaustralia.biz • Items of a capital nature such as luggage, mobile telephones, printers and portable display stands • Meals and beverages • Domestic on-ground transport (exception at the promotional end of an export- oriented trade show conducted in Australia) • Entertainment expenses • Activities which have received funding from another government agency • Any materials produced by, or research and project management provided from within, the requesting company • Facilitation payments or anything which contravenes the Criminal Code Amendment (Bribery of Foreign Public Officials) Act 1999, or anything which is otherwise illegal • Any activity which is not business related
TRADESTART www.southaustralia.biz • Partnership with Austrade • Free services - targeting new/irregular exporters • - Assessing capability • - Coaching • - Market selection • - Management and financial issues • - Preparation for market • - Initial market entry • - follow-up
Assessing Capability www.southaustralia.biz Business Formation Full International Competitiveness Domestic Focus International Focus Expanding over- seas business Go/No Go Point EXPORT READY Handover point Selecting, understanding and entering markets Seeking general information and advice about exporting Domestic Business International Business Testing corporate preparedness to invest in international business Building domestic business EXPORT CAPABLE Assembling the building blocks Getting Started
Coaching www.southaustralia.biz • A series of coaching modules varying from: • preparation of an export plan; through to export pricing; and • International commercial terminology; and • Market selection; and • Preparation for the market; to • Maintaining relationships with offshore partners.
Market selection www.southaustralia.biz • Establishing existing linkages • Secondary research on a short list of potential targets • Commissioned primary research in selected primary market
Management & Financial Issues www.southaustralia.biz • Supply capacity • Resources necessary for an export initiative • Staffing – domestic and international • After sales service • Referral
Preparation for the market www.southaustralia.biz • Business and social norms • Country profile
Initial Market Entry www.southaustralia.biz • • Accommodation • An office to work from • Qualified appointments • Accompanied visits/translation/geography • Brief and debrief
Follow up www.southaustralia.biz • Staff in the target market will assist you to follow up leads and proposals which result from your visit.
EXPORT MARKET DEVELOPMENT GRANTS SCHEME www.southaustralia.biz • Targeting SMEs to encourage development of export markets • Reimburses up to 50% of eligible promotion expenses – after a threshold of $15,000 • Claim in arrears – the beginning of the next financial year • Provides up to 7 grants to each eligible applicant
EXPORT PROMOTION AND IN-MARKET SUPPORT www.southaustralia.biz DON’T OVERLOOK THE DTED MARKETING MISSIONS – • IN-BOUND BUYER MISSIONS AND OUTBOUND TRADE MISSIONS • OVERSEAS REPRESENTATIVE OFFICES
EFIC HEADWAY www.southaustralia.biz • EFIC (Export Finance & Insurance Corporation) is an export credit agency, which operates beyond the limits of the commercial market. It provides the support you need when financial, country or industry risks exceed the capacity available in financial markets. • EFIC Headway is designed especially for SMEs. It is a Commonwealth guarantee to your bank, which enables that bank to extend to your company a loan greater than that which its usual prudential guidelines would permit.
FOR THOSE NOT YET READY…… www.southaustralia.biz • DTED business development and advisory services • South Australian Centre for Innovation • Business Enterprise Centres • Regional Development Boards.
THE EXPORT LADDER OF SUCCESS www.southaustralia.biz SUSTAINABILITY DTED MARKETING AND BUYER MISSIONS EFIC HEADWAY EFIC HEADWAY EMDG TRADESTART MAP C f I, AusIndustry, BECs &RDBs TIME, EFFORT & MARKETING EXPENSES
www.southaustralia.biz • www.southaustralia.biz • www.austrade.gov.au • www.efic.gov.au