walmart shopper events in store activation l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Walmart – Shopper Events In-Store Activation PowerPoint Presentation
Download Presentation
Walmart – Shopper Events In-Store Activation

Loading in 2 Seconds...

play fullscreen
1 / 15

Walmart – Shopper Events In-Store Activation - PowerPoint PPT Presentation


  • 850 Views
  • Uploaded on

Walmart – Shopper Events In-Store Activation. Shopper Marketing activity is growing at the expense of traditional media. Why? Shopper Marketing delivers superior ROI. Media fragmentation and the crowded landscape reduces the impact of traditional media

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Walmart – Shopper Events In-Store Activation' - jacob


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
what accounts for its superior roi
Media fragmentation and the crowded landscape reduces the impact of traditional media

Focusing on the in-store battleground enables brands to defend directly against the increasing sophistication of Private Label

Data indicating that purchase decisions are made in the aisle itself (not in front of the television or radio) has led to increased focus on targeting the shopper vs. the end consumer

You’ve got to win over mom!

What accounts for its superior ROI?

70% of purchase decisions are made in store!

68% of purchases are impulse!

91% of consumers shop without a list!

-Popai -2005

walmart leads industry paradigm shift

Traditional Demo Model

Shopper Events Model

Inconsistent staffing-Independent Contractors

No integration with Merchandising and Marketing objectives

No event oversight or performance evaluation

No Wal-Mart branding and poor supplier branding

Flawed operational design with costly inefficiencies

Unpredictable customer experience

Direct hire employees –Fast Service, Friendly Event Sales Specialist, Clean Event Station

Integration with Merchandising & Marketing objectives

Full analysis of results by employee + paid on incentive

Clear and concise branding

Streamlined program to increase efficiencies

Enhanced customer experience

Walmart Leads Industry Paradigm Shift

vs.

slide7

Program Organizational Structure

Shopper Events is the authorized planning and coordinating company for Walmart Stores, Inc.

BRAND

  • Sales Development
  • Review and process event requests
  • Schedule and calendar events
  • Assign to proper EEC
  • Audit, analyze and report
slide8

Shopper Events Process

Supplier Provides Brand Event Calendar

Execution

Field Coordination

Supplier Brand

Align Brand Plan with Shopper Events Calendaring System

Coordination

Planning

Execution

Fulfillment Kits Shipped and Verified

Schedule Event

Walmart Operations

Test Kitchen

Enter Program into Event Execution Company System

Creative Development

Marketing

Buyer

Walmart Approvals

Craft Event Manual

slide10

Incremental Sales

Event Stores vs. Non-Event Stores

Week 1: On TAB & COMAC

Product A

Week 1

slide11

Incremental Sales

Event Stores vs. Non-Event Stores

Product A

Week 2

event station layout in store
Event Station Layout In Store

2-3 Grocery Event Stations

will be setup in the

Departments identified in Green

1-2 GM Event Stations

will be setup in the

Departments identified in Blue

contacts
Contacts
  • Walmart Demo and Events Team
  • Melissa Perry, Sr. Manager Demo and Events
  • mlperry@wal-mart.com
  • 479-277-0516
  • Avery Duvall, Manager Demo and Events
  • aduvall@wal-mart.com
  • 479-204-1233
  • Rosa Reyes-Garcia, Demo and Event Coordinator
  • rreyes4@wal-mart.com
  • 479-204-2387
  • Shopper Events Team
  • Brian Pear, Vice President/General Manager
  • brian.pear@shopperevents.com
  • 479-246-6912
  • Marco Rivera, Director of Business Development
  • marco.river@shopperevents.com
  • 479-246-6911