Webcast & Webinar Strategies for Advocacy

1. Webcast & Webinar Strategies for Advocacy The Internet Advocacy Roundtable Get Your Message Above the Noise

2. Vodium at a Glance • Based in Washington, D.C., 16th & K • Founded in 2000 • GSA IT-70 schedule holder • Association, Corporate and Government clients • Education/Training, Conferences & Strategic Communications • Live Webcasts, Media on Demand, and Knowledge Management applications

3. Vodium Customers

4. Webinars with webconferencing Event that is typically: • Live collaborative discussion using telephone for audio and Internet for slides • Smaller audience size • Reservationless service • Only requires a browser & an Internet connection • Well suited for interactive discussions and information sharing

5. Webcasts - Vodium MediaPod® Video Synchronized Slides Event that is typically: • Highly produced • In any single location, often at a hotel or in a professional studio • Generally range from a single 1 hour presentation to multi-track conference • Sometimes audio, but much more effective as a video presentation; also can incorporate slides, graphics, transcripts, documents, testing & certification • Most effective for complex communications • Can be live and/or on-demand • Users ask questions via email or chat • Knowledge transfer is from speaker to audience (one-to-many), though can be interactive through polls and surveys Table of Contents Video Search Polls, Surveys & Testing SynchronizedTranscript or Live Captions

6. Uses of these communication formats Primary Drivers • #1 - Easily Broaden Your Audience • Engage your audience • Transfer Knowledge • Empower & Motivate Useful Activities • Drive Membership • Fundraise • Effect Policy Changes

7. When is a Webcast Appropriate vs Webinar? • Is your presentation a less formal topically oriented discussion (webinar) or a more formal presentation (webcast) • Webcast tends to be larger audiences – few hundred to thousands – better outreach capability • Can you use video to enhance the message? • Who’s the messenger? Known/highly respected or dynamic personality • Demonstrations using vignettes or scenarios will improve viewer comprehension • Talking head personalizes the experience; viewers connect with speaker (70% of communication is non-verbal); helps ensure that audience is engaged Dr. Oz Demonstration…

8. Live or On Demand? • Webcasts are either live and archived or archive only • Live is more costly, and more risky; is only necessary in 2 cases • Time-sensitive information and/or • Desire for user interactivity such as live polling or Q&A • Archive is typically more valuable • Improved cost-effectiveness • Easier to produce in advance and avoid glitches (more professional in appearance) • Viewers prefer to watch on their own time, often at home • Archive can be navigated so users can skip ahead as needed; focus on specific segments – knowledge resource DOL FairPay Demo

9. Engage Your Audience! New ways to spice up your webcast… • Use Flash® • Games • Demos • Simulations • Eye-catching graphics • (FDIC demo) • (Smithsonian Demo) • Add Search • MediaMosaic Library • MediaTracker

10. MediaPod Producer Self Service Web Authoring Tool • On-Demand Video • Synchronized Slides • Registration & Reporting • Polling & Quizzing • No Technical Background Needed • Completely Reservationless – Only a Browser Required

11. Discussion Concepts/Use Cases • Build a Community of Interest around the content (Drive audience up the “ladder of engagement”) • Build a Resource Center – allow content repurposing/sharing • Gather information from your audience – tether them to the experience using chat, polls, surveys, feedback • Virtual Press Events (library of press conferences in addition to press releases) • Conferences • Lobby Days (prep audience in advance with presentations so discussions are more valuable) • Activist Brainstorming sessions using Webinars • Build Training Libraries

12. Vodium Case Studies • DOL Fairpay • Discovery Channel • California Dental Association – Distance education for medical & dental professionals • Department of Interior – Conflict management training • Library

13. Summary Video Webcasts can be a very compelling way to engage your audience and deliver knowledge, but viewers get bored easily so make sure your message is focused, crisp and well delivered – and don’t forget to gather information from your audience.

14. Vodium Backup Slides

15. Vodium MediaTracker Powerful Video Search • Enabling Powerful Video Search Functionality through popular browsers such as Google • Easy as 1 - 2 • Unlike other video search capabilities, Vodium MediaTracker takes the user directly into the targeted search in the video and the transcript

16. Next Generation Webcasts • Flash® based solutions; flexible & dynamic interfaces • Much higher quality production values • Easily incorporate graphical simulations and gaming with video • Content Analytics, interactions reporting • Example: Smithsonian Galapagos lecture

17. Turn Training into Knowledge… Training Work Vodium’s Platform Training Searchable Rich Media Libraries Work

18. Vodium Services On-demandHosting &Delivery Live Webcasting Webcasting Software Authoring Tools Content Development Vodium Technology Platform VideoCapture, Editing, Encoding & Delivery Polling & Testing Captioning and Text Streaming Reporting Registrationand AccessControl LiveChat Video Search & Knowledge Management AudienceRecruitment

19. Knowledge Management View Presentations By Topic, Speaker, Date, etc Search across Video modules by spoken word Sort Results By Popularity, Relevance, Date Arrange all presentations in a easy to access library

20. Agenda Vodium Solutions Takeaways Q&A Vodium Applications

21. Agenda Vodium Solutions Takeaways Q&A Vodium Markets

22. Polling and Quizzing Polling and Quizzing • Responses to Questions • Graph Results • Keep the Audience’s Attention • Personalize Communications

23. Vodium Chat Manager Chat Management Software • Embedded into live webcast • Supports 9 SMEs • Drag-and-drop questions into chat folders • Respond to one or many • Moderator screens incoming questions and decides which ones to display to audience Back

24. Registration System On-line Registration • View Attendance Information on each Event • Capture Valuable Information on Attendees • Customizable Fields • Generate Customized Reports • Client Branding Back

25. Reporting System On-line Reporting • Username & Password Protected • Downloadable to Excel • Summary of: • Number of views • Average Viewing Duration Per Attendee • Attendee List • Feedback • Viewer Satisfaction • Comments / Suggestions • Polling • Responses to Questions • Graph Results Back

26. Audience Recruitment Audience Builder • Automatic Registration Confirmation • Scheduled email or phone reminders and thank yous • Those unable to attend are redirected to on-demand presentation Back

27. Vodium Production Process 1 4 Publish Capture & Encode Incorporate & Associate Content 3 Live webcast Internet access to live and on-demand events Pre-recorded video Synchronize in one interface: Streamed audio/video Slides Table of contents Transcript Key word search 2 CD info pack Transcribe 5 Host & Distribute Globally host and distribute content and applications Back