Kerberos Proximal Solutions, Inc. Tom Goff Fred Khosravi John MacMahon Carl Simpson. Mar 01. Dec 01. Jun 03. Dec 04. Timeline. 1999-2001 Idea Generation & Evaluation. Carotid Embolic Protection Medical Device Design class (precursor to BioDesign) Company formation
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Carotid Embolic Protection
Critical Decision #1: What should the company do next?
Refocus on saphenous vein graft (SVG)
Critical Decision #2: What should the company do next?
& Product Redesign
Refocus on acute myocardial infarction
Critical Decision #3: What should the company do next?
Refocus on peripheral arterial disease (PAD)
Dec 04Evolution Summary
TechnologyProximal Embolic ProtectionRinspiration Thrombectomy
Market and product configuration
should not be set in stone upfront
Need for constantly evaluate:
Need ability to refocus/evolve quickly