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Chapter 9 Presentation By: Deanna Buxton, Jen Kling, Corinn Tessitore, Jon Robb, and Stacy Speicher Web Design Significance of web design Important for all types of businesses Completely Online (Amazon) Click-and-Brick (Best Buy) Those Providing Information (DuPont, Any University)

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chapter 9 presentation

Chapter 9 Presentation

By: Deanna Buxton, Jen Kling, Corinn Tessitore, Jon Robb, and Stacy Speicher

web design
Web Design
  • Significance of web design
    • Important for all types of businesses
      • Completely Online (Amazon)
      • Click-and-Brick (Best Buy)
      • Those Providing Information (DuPont, Any University)
  • Effects of good web design
    • Attractive
    • Easy to Use
    • Customer Satisfaction
    • Customer Retention
redesigning your web site
Redesigning Your Web Site
  • 2 Most Useful Elements
    • Site’s traffic logs
      • Dead ends
      • Infrequently used click paths
    • Regular visitor base
      • Web based polls
developing a web site for a new company
Developing a Web Site for a New Company
  • Simple flexible design
  • Constantly analyze usage
  • Talk to visitors
  • Research competitors
kiss principle
KISS Principle
  • Standard left or top navigational bar
  • Fairly sparse but clean content
  • Create a site that is viewable in all web browsers
  • Avoid
    • Link overcrowding
    • Overzealous page breaking
    • Over the top advertising
slide7

12 Website Design Decisions Your Business or Organization Will Need to Make Correctly (or you'll have to do it all over within a year)

By: Dr. Ralph F. Wilson, E-Commerce ConsultantWeb Marketing Today

August 4, 2004

12 website design decisions
12 Website Design Decisions

1. Determine your website’s chief purpose: be clear and focused

2. Decide whether to outsource or do It yourself

  • Outsource initial design, but do maintenance in-house

3. Divide your website into logical sections

  • Logically and with many directories
  • Remember that your site may grow
12 website design decisions10
12 Website Design Decisions

4. Develop a site navigation system

  • Left-side menu, tabs, site search, bottom links, site map
  • Use some for a small site, more for a large site

5. Give your website an attractive ‘look and feel’

  • Reflects you and your business
  • Simple, clean business look
12 website design decisions11
12 Website Design Decisions

6. Build Basic Design Templates

  • Constructs every part of a webpage
  • Server Side Include (SSI) file
  • Cascading Style sheets

7. Construct your site to be search engine friendly

  • Vital to get traffic
  • Include title, meta tags, headlines, and body text and hyperlink text and filenames
12 website design decisions12
12 Website Design Decisions

8. Write and fine-tune focused content pages

  • Write a series of focused content pages
  • Each page should feature a specific topic

9. Incorporate Customer Communication Systems

  • Include contact information so customers can contact you
  • Builds trust
12 website design decisions13
12 Website Design Decisions

10. Create and test effective sales pages

  • Want high conversion rate
  • Track sales percentages and make small changes

11. Conduct usability trials and incorporate changes

  • Have 5 internet novices look at site

12. Plan to maintain your site for the long haul

  • Life isn’t static and websites shouldn’t be either
  • Have someone in the company learn to make everyday site changes
whirlpool website redesign

Whirlpool Website Redesign

By: Jason Brown

PR Newswire

February 1, 2005

whirlpool redesign
Whirlpool Redesign
  • http://www.whirlpool.com
  • Chief Purpose
    • Speak directly to customers
    • Reinforce brand image
    • Provide information that shoppers need to make informed product purchases
  • Outsource or In-house
    • Outsourced – Fry, Inc
  • Logical Sections
    • Homepage => Product Category =>Specific Products => Product Model => Checkout
whirlpool redesign16
Whirlpool Redesign
  • Site Navigation System
    • Left side menu for owners of Whirlpool products
    • Tabs at the top of the webpage
    • Search option
    • Section for new products
    • Bottom links
    • Site map
  • Attractive Look and Feel
    • Clean and understated
    • Quick loading
    • Easy navigation system
whirlpool redesign17
Whirlpool Redesign
  • Search Engine Friendly
    • Title: Whirlpool
    • Meta Tag: Manufacturer of ranges and ovens, washers and dryers, freezers, microwaves, and refrigerators
    • 1st result on Google
  • Fine-Tuned Content Pages
    • Text is short and to the point
  • Customer Communication Systems
    • “Contact Us” Response Form
    • 1-800 Number
  • Maintaining the Site
    • Contracted Fry to provide maintenance on an ongoing basis
goals and challenges
Goals and Challenges
  • Goals in effective web design
    • Reinforce Brand Image and Personality
    • Speak to Customer wants and Needs
    • Navagability and Easeability
    • Unique, Creative, and Effective Interface
  • Challenges in Creating Superior Websites
    • Transitioning from older web based content
    • Creating a unified corporate message and image (departmental interlock)
    • Balancing the Demand of Advertisers and the Demand of Consumer ease of use
resources and suggestions
Resources and Suggestions
  • Resources to Aid in Better Web Design
    • Site Traffic Logs
    • Regular visitor base
    • Both aid in determining usability and efficiency (If it isn’t clicked, why keep it?)
  • Overall Suggestion
    • Keep in mind the 12 steps outlined in previous article
    • View site maintenance as important step in improving channel efficiency
    • Remember it’s a marketing tool, so keep the customer and your brand in mind when designing or redesigning
    • KISS
bibliography
Bibliography
  • Brown, Jason. “Fry, Inc. Helps Manufacturer Whirlpool Launch

Redesigned Website.” Find articles.com. 1 February 2005. Findarticles.com. 10 March 2005. <http://www.findarticles.com/p/articles/mi_m4PRN/is_2005_Feb _1/ai_n9478729>

  • Wilson, Ralph F. “12 Website Design Decisions Your

Business or Organization Will Need to Make Correctly.” Web

Marketing Today. 4 August 2004. Ralph F. Wilson. 10 March 2005.<http://www.wilsonweb.com/articles/12design.htm>

  • Rapoza, “Jim. Good Web Design Pays Dividends” eWeek Labs Reporting. 28 February 2005. Lexis Nexis. 10 March 2005. <http://web.lexis-nexis.com/universe/document?_

m=0c95b6b857ff5542682e00f826d387e&_docnum=1&wchp=dGLbVlb- zSkVb&_md5=ba5f159393c2d0e501388c8e51a6069a>