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ASAE Speech "Engaging Community" PowerPoint Presentation
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ASAE Speech "Engaging Community"

ASAE Speech "Engaging Community"

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ASAE Speech "Engaging Community"

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  1. Engaging Community In The Groundswell Charlene Li Altimeter Group August 17, 2009 For slides, send an email to slides@altimetergroup.com

  2. What engagement often looks like today 2 2

  3. Goals define your strategy Dialog Learn Help Innovate 3

  4. The Engagement Pyramid Curators Producers Commenters Sharers Watchers 4

  5. How Red Cross has a dialog Handbook Guidelines Training for “Red Crossers” Facebook fan page 5

  6. 6 Source: http://www.flickr.com/people/ahniwa/

  7. Getting started Start small, start now Measure the right things Let go of control 7

  8. Getting started Start small, start now Measure the right things Let go of control 8

  9. Getting started Start small, start now Measure the right things Let go of control 9

  10. Summary • Focus on relationships, not technologies • Start small, start with learning • Prepare to let go of control For slides, send an email to slides@altimetergroup.com 10 Copyright © 2009 Altimeter Group