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How to write a marketing plan that won’t Gather Dust . Presented by Spencer Cohen - Sellcomms. Brief. Here’s what you should consider… . Goals of the Plan. Who are we – what do we offer? Audience – C2B & C2C What are you trying to achieve? Where to start Marketing channels – Tools

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Presentation Transcript
slide1

How to write a marketing plan that won’t Gather Dust

Presented by Spencer Cohen - Sellcomms

slide2

Brief

Here’s what you should consider…

slide3

Goals of the Plan

  • Who are we – what do we offer?
  • Audience – C2B & C2C
  • What are you trying to achieve?
  • Where to start
  • Marketing channels – Tools
  • Testing
  • Project plan & Budget
slide4

Who are we – what do we offer

  • Does your audience understand your offer?
  • Do they know what you are trying to achieve?
  • Is your message simple?
slide5

Audience

  • Business
  • Consumer
  • Age
  • Spending brackets
  • Tastes
  • Generic or highly targeted

London Metropolitan University

slide6

What are we trying to achieve

  • Branding / Awareness
  • Membership
  • Donations / conversions
  • Leads
  • Sales
slide7

Where to start

  • Review last years spend & achievements
  • What worked
  • What didn’t
  • Speak to colleagues, peers, suppliers & competitors
slide8

Marketing channels - Tools

  • Business intelligence - Data
  • Website
  • PR
  • Advertising
  • Direct Mail
  • Social Media
  • Email
  • Exhibitions - Conferences
slide9

Testing

  • Website – Landing pages
  • Data – small chunks
  • Speak to end users / volunteers
  • Product samples
  • Direct mail
  • Social media
  • Speak to colleagues & experts
slide10

Budget

  • Thinking ahead
  • Bulk buying
  • Charity discounts
  • Cost per x
  • Save 25% for last minute spend

London Metropolitan University

slide12

Conclusion

  • Making your offeringirresistible is up to you!
    • Marketing channels
    • Testing
    • Messaging
    • Branding
    • Marketing budget
    • How will you stand out?
    • Canyou start a new trend?

London Metropolitan University

slide13

Delivery & Buy in

  • Submit your plan toCEO/M.D – Trustees
  • Deadlines
  • Consistency
slide14

GOOD LUCK!

Anyquestions

Presented by Spencer Cohen – Sellcomms – spencer@sellcomms.com