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2013 NALP Conference Recap. Sheila Driscoll - GW Law Lauren Marsh - Akin Gump Melanie Priddy - Bingham McCutchen. Don’t Let the Door Hit Them on the Way Out! Counseling Your Alumni Before and After They Leave Julie Alvarez (Cardozo School of Law), Norma Cirincione (Cleary).

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2013 nalp conference recap

2013 NALP Conference Recap

Sheila Driscoll - GW Law

Lauren Marsh - Akin Gump

Melanie Priddy - Bingham McCutchen

Don’t Let the Door Hit Them on the Way Out! Counseling Your Alumni Before and After They LeaveJulie Alvarez (Cardozo School of Law), Norma Cirincione (Cleary)

  • Best Practices for Successful Law Firm Alumni Programs:

    - Visibility and buy-in from firm management

    - Updated and accurate contact list

    - Programming - CLE, social events, alumni speaking


    - Tracking alumni generated business

    - Unique aspects of Cleary's program

Building Better Women’s Initiatives: Strategies, Tools and Information to Move Your Firm ForwardJeanne Picht (Lawyer Metrics), Karen Hahn (Threshold Advisors), Sonia Menon (Neal Gerber), Jane Pigott (R3 Group)

  • Markers for success in firms (1) equity partnership; (2) origination credit; (3) leadership roles; and (4) compensation

  • Typical challenges: effecting change, dialogue among partners, pipeline - case for "it gets better"

  • Program examples - partner policy group, women attorney networking teams (WANT), business development

  • Role of PD Professional

  • Re-define what women's initiatives mean

Client Development Readiness: Aligning Professional Development and Marketing in a Competitive MarketRoss Fishman (Fishman Marketing), Lee Ann Daly (Thomson Reuters)

  • Biggest Challenges for lawyers within 5 years of practice

    • Differentiating themselves from others

    • Building marketing and networking skills

    • Knowledge of what marking is

    • How to build a marketing plan and execute

  • Take away message: find a niche

  • No matter context, motto should be "practice broadly, market narrowly"

  • Year-by-year marking guide

New and Alternate Career Models for Lawyers: Development and Marketing in a Competitive MarketImplications for Law Firms and Career Services OfficesTask Force: Elizabeth Armour (Suffolk University), William Chamberlain (DePaul University), Sonia Menon (Neal Gerber), Carrie Weintruab (Holland & Knight)

  • Business Drivers

    Implications for Law Firms

  • Approaches to Implementation - top down, bottom up

  • Considerations

  • Execution

    Implications for Law Schools

  • Learn about these jobs – speak in positive terms with students

  • Include alums in these jobs on panels


  • Initial report to NALP membership - March 2013

  • Resource Guide for law firms and law schools - post-conference

  • Task force to continue in 2013 - 2014

Knowledge is power using data to raise your profile kay nash wiley rein jennifer queen mckenna long
Knowledge is Power: Using Data to Raise Your Profile Development and Marketing in a Competitive MarketKay Nash (Wiley Rein), Jennifer Queen (McKenna Long)

  • Useful Reports to Consider:

    - Judicial Clerkships

    - Gender and Ethnicity

    - Breakdown by Departments

    - Breakdown by Level or J.D. Year

    - Search Firm Fees

  • Cheat Sheet for Firm

  • Viewpoint of an Outsider

  • Cost for Recruiting Candidates

  • Annual Self Evaluation or Annual Report

Developing a Training Curriculum for Your Summer Programs Development and Marketing in a Competitive MarketDyana Barninger (K&L Gates), Celeste Herrera (K&L Gates), Lauren Marsh (Akin Gump), Amy Pretty (McGuire Woods)

  • Importance of Training

  • What to Consider

  • Four Key Types of Programming

  • Examples of Training

  • Implementation

Show Them the Money: Creating Student Buy-in for Self-AssessmentSusan Fine, The George Washington University Law School; Lorri Olan, Washington and Lee University School of Law; Jennifer Queen, McKenna Long & Aldridge LLP

  • Importance of Self-Assessment in Career Satisfaction

    • GW Law’s Inns of Court Program

  • Overview of Assessment Tools

    • MBTI

    • HBDI

  • Shultz & Zedeck 26 Effectiveness Factors & Law Firm Competencies

    • McKenna Long’s Interview Process

  • Self-Awareness leads to Better Interviewing

Plenary: Legal Careers in the Global Age of More-for-Less Self-AssessmentDavid B. Wilkins, Vice Dean, Global Initiatives on the Legal Profession; Director, Program on the Legal Profession, Lester Kissel Professor of Law, Harvard Law School

  • Structural Changes

    • Globalization

    • Rise of Information Technology

    • Blurring of 19th C categories of knowledge and organization

  • Consequences

    • Clients have more information (thus “unbundling”)

    • Clients use metrics/value and less reputation/credentials

    • Networks of relationships more important than specific firms

  • Future Bets

    • More competition (LPO’s)

    • More demand for knowledge of cross-border implications

    • Clients want firms to share risks/benefits, i.e. partners

    • Legal education should focus on career success factors—relationships and networking & global outlook/multicultural