1 / 11

The Search for the Next Wandering Golfer: 2006 Campaign Overview

Explore the 2006 promotional campaign for the Next Wandering Golfer. This initiative featured interactive elements like an online Voter’s Choice Poll, video content, and links to related golf events, enticing fans through blogs and social media. Marketing efforts included participation in golf events, live auditions, and dedicated press kits to enhance visibility. Affiliate incentives led to cross-channel promotions and local sponsorship opportunities, achieving over $2.4 million in media value with impressive audience engagement at renowned golf venues.

ivie
Download Presentation

The Search for the Next Wandering Golfer: 2006 Campaign Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Campaign Summary 2006

  2. The Search for the Next Wandering Golfer Promotional Support Overview: FineLiving.com – Voter’s Choice Poll online, video, links to related events and golf content, blogs, etc. Marketing/Press – participation in golf events to create buzz and film short clips for online and on-air, online buy, and dedicated press kit to support promotion Affiliate/LAS – marketing incentive program, cross channel-spots, and local sponsorship opportunities

  3. The Search for the Next Wandering Golfer • Promotional Support Tactics: • Partnership with World Amateur Golf Event - Event Sponsorship and Live Auditions • Tent • Brochures/Handouts • Premiums • Signage • Insertions in Scripps Newspapers • Spots on Scripps Broadcasters • Cross Channel exposure on sister brands on-air and online • Online buy to support promotion on targeted sites and keyword searches • Radio Promotion • Press Kit and Satellite Media Tour

  4. Newspaper Ad

  5. Online Ads

  6. Online Voting

  7. Booth at World Amateur Golf Championship

  8. Radio Promotion Results

  9. Results The Search for the Next Wandering Golfer Audition Submissions: 1,239 mailed auditions 218 auditions filmed at World Am Event Affiliate Incentive Program Results: Media Value: $2,430,623 55,529 spots ran 102 systems total participated: Phoenix Denver Dallas Philadelphia Boston Washington DC Philadelphia Atlanta

More Related