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Campaign Summary 2006

Campaign Summary 2006. The Search for the Next Wandering Golfer. Promotional Support Overview: FineLiving.com – Voter’s Choice Poll online, video, links to related events and golf content, blogs, etc.

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Campaign Summary 2006

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  1. Campaign Summary 2006

  2. The Search for the Next Wandering Golfer Promotional Support Overview: FineLiving.com – Voter’s Choice Poll online, video, links to related events and golf content, blogs, etc. Marketing/Press – participation in golf events to create buzz and film short clips for online and on-air, online buy, and dedicated press kit to support promotion Affiliate/LAS – marketing incentive program, cross channel-spots, and local sponsorship opportunities

  3. The Search for the Next Wandering Golfer • Promotional Support Tactics: • Partnership with World Amateur Golf Event - Event Sponsorship and Live Auditions • Tent • Brochures/Handouts • Premiums • Signage • Insertions in Scripps Newspapers • Spots on Scripps Broadcasters • Cross Channel exposure on sister brands on-air and online • Online buy to support promotion on targeted sites and keyword searches • Radio Promotion • Press Kit and Satellite Media Tour

  4. Newspaper Ad

  5. Online Ads

  6. Online Voting

  7. Booth at World Amateur Golf Championship

  8. Radio Promotion Results

  9. Results The Search for the Next Wandering Golfer Audition Submissions: 1,239 mailed auditions 218 auditions filmed at World Am Event Affiliate Incentive Program Results: Media Value: $2,430,623 55,529 spots ran 102 systems total participated: Phoenix Denver Dallas Philadelphia Boston Washington DC Philadelphia Atlanta

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