unit 2 l.
Skip this Video
Loading SlideShow in 5 Seconds..
Unit 2 PowerPoint Presentation
Download Presentation
Unit 2

Loading in 2 Seconds...

play fullscreen
1 / 22

Unit 2 - PowerPoint PPT Presentation

  • Uploaded on

Unit 2. Tourism Development. Agents of tourism development. Organisations, bodies and individuals which influence or contribute towards the development of tourism products and services. These agents can include: Development agencies Landowners Development companies Consultancies

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Unit 2' - ivanbritt

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
unit 2

Unit 2

Tourism Development

agents of tourism development
Agents of tourism development

Organisations, bodies and individuals which influence or contribute towards the development of tourism products and services.

These agents can include:

  • Development agencies
  • Landowners
  • Development companies
  • Consultancies
  • Leisure organisations
  • Entertainment organisations
  • Local authorities
  • National governments
  • National and regional tourist boards
  • Voluntary and community groups
  • Pressure groups
agents of tourism development3
Agents of tourism development

There are usually a range of agents working together and these come from different categories:

  • Private sector companies
  • Public sector organisations
  • Voluntary sector bodies
the objectives of tourism development
The Objectives of Tourism Development
  • Economic
  • Environmental
  • Sociocultural
  • Political
  • Employment creation - jobs in hotels, transport, tourist attractions, farming, crafts
  • Increased earnings from foreign currency - tourists buy local products and services. Leakage occurs when income from tourism goes to boost profits of tour operators - major problem in many developing countries where there are all-inclusive holidays.
  • Increased income for commercial operators - Private companies want to make a profit e.g. Disney
  • Economic development and regeneration - e.g. Bradford - run down industrial city which promoted tourism development to create jobs and boost income
environmental objectives
Environmental Objectives
  • To preserve wildlife - tourism development (buildings) can disrupt or destroy natural habitats and visiting tourists cause increased litter, pollution, noise and even light.
  • To provide environmental education - can help to conserve the environment - notices about litter and keeping to the path etc. can be seen in many resorts
  • To improve the environment - renovation or regeneration of buildings and areas. Planning applications that include environmental improvements are viewed more favourably.
sociocultural objectives
Sociocultural Objectives
  • To promote of understanding between the cultures of tourists and those of the local population - responsible tourism development agents are aware of the significant differences between the cultures of tourists and those of the host population and seek to promote an understanding between them.
  • To provide cultural entertainment for the tourists – increased income for locals.
  • To improve to the quality of life of the local population - Regeneration of run down areas into thriving tourism and business areas - e.g. Lace Market in Nottingham, Canary Wharf in London.
  • To increase the provision of community facilities - Locals also benefit from the tourist facilities - health and fitness centres in hotels. In poorer countries, new roads, airports etc benefit local trade, fresh water and shops - although in reality many can't afford the goods.
political objectives
Political Objectives
  • To enhance the image of a place - regeneration of an area together with investment in new facilities and marketing all enhance an areas image = improvement of quality of life for locals. This then encourages more investment.
  • To create a regional or national identity - countries and areas seek to create a regional or national identity which is then used to promote tourism to an area - e.g. UK for foreign visitors - Royal family, castles and history, red London buses etc.
  • To boost national morale or pride and use this to gain political advantage.
  • Toimprove the balance of payments through increased foreign exchange earnings will benefit a government's position.
  • To increase international understanding
managing the impact of tourism development
Managing the Impact of tourism development

Aim is to maximise the positive impact and minimise the negative impact

maximising the positive impact
Maximising the positive impact
  • Retention of visitor spending – provide everything at the resort so visitors stay and spend money – Euro Disney
  • Reduce leakage
  • Invest tourist income in local facilities e.g. road improvements
  • Training to improve skills of locals
  • Educate tourists – use water and electricity supplies carefully, recycle
minimising the negative impacts
Minimising the negative impacts
  • Carry out and environmental impact assessment before starting development
  • Planning control – is development appropriate for the area?
  • Adopt sustainable tourism principles – Agenda 21
  • Manage visitors and traffic – park and ride, out of season attractions
case study bradford
Case study - Bradford
  • Victorian industrial city suffering from economic recession
  • Regeneration – old woollen mills – Industrial heritage trail and bargain priced fabrics from factory outlets.
  • Surrounding attractions – Bronte Home
  • National museum of Photography, film and television
  • Flavours of Asia – restaurants
  • Over 6 million visitors per annum
case study cambridge
Case study Cambridge
  • Park and ride
  • Charge for entry to colleges – restricts numbers and improves tourist behaviour
  • Guided tours
  • Promotion of other attractions in surrounding area
case study antigua
Case Study - Antigua

Positive impacts –

  • Economic = more jobs, better infrastructure
  • Environmental = Improved surroundings, some green tourism
  • Sociocultural = traditional steel bands and crafts maintained, slavery museum
case study antigua15
Case study - Antigua

Negative impacts

  • Economic = jobs not in management, increased cost of living, leakage
  • Environmental = pollution, loss of natural vegetation, coral reefs destroyed
  • Sociocultural = loss of traditional songs, all-inclusive holidays mean that tourists don’t go to local restaurants and get to understand local culture
case study of ecotourism galapagos islands
Case study of ecotourism Galapagos Islands
  • Charge $100 to enter national park – keeps place exclusive, money used to maintain national park
  • Must be accompanied by guide
  • Keep to trails
  • Take no food onto islands
  • Wash to remove sand and pollen grains to preserve unique ecosystem on each island
galapagos islands
Galapagos Islands
  • Has helped to maintain unique environment
  • Has improved economy – income and jobs
  • Has upset local fishermen whose fishing grounds are now restricted
case study majorca
Case study - Majorca
  • Problems with water and ‘the wrong sort of tourist’
  • Attempt to attract fewer tourists from higher socioeconomic groups – by improvements in accommodation and restricting flights
  • How do locals feel?
the exam
The Exam
  • Two and a half hours – plenty of time to do reading – don’t rush to start writing
  • 4 questions
  • Two case studies – one UK and one overseas – UK case study may not be a real place but will be based on one.
  • 60% of the marks are available to E grade students make sure you get all of them!
tourism development questions
Tourism Development Questions
  • Describe facilities and amenities
  • Explain role of agents of tourism development and associated conflicts
  • Describe and explain the impacts of tourism development
  • Explain strategies to maximise the positive impacts and minimise the negative impacts of tourism development
  • Suggestions for tourism development – museums, accommodation etc – not theme parks or leisure centres
  • Describe a location
key words
Key words
  • List – bullet points OK
  • Describe – say something brief about the place/amenity etc
  • Explain – give a detailed answer
  • Analyse – give ‘for’ and ‘against’ with reasons and conclude
  • Evaluate - give ‘for’ and ‘against’ with reasons and conclude
  • Justify – explain ‘why’ in detail