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Canada Feature Film Fund Key changes to the 2005-2006 Guidelines Implementation of modular guidelines, with distinct components or modules for each of Development, Production, Marketing and Performance Envelopes

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key changes to the 2005 2006 guidelines
Key changes to the 2005-2006 Guidelines
  • Implementation of modular guidelines, with distinct components or modules for each of Development, Production, Marketing and Performance Envelopes
  • Publication of an Information Paper detailing the English language National Comparative Evaluation process
key changes to the 2005 2006 guidelines3
Key changes to the 2005-2006 Guidelines
  • A commitment to review the $1 million box office hurdle
  • Films made By and About Canadians remain a priority
  • Allowing the cost of cutting trailers outside of Canada as an eligible marketing expense
  • Clarification of indicators used to help identify children’s films for the purposes of the calculation of Performance Envelopes
decision making process
Decision Making Process
  • In response to the box office objective Telefilm implemented a National Comparative Decision Making process in May 2002
  • Goal: To identify and support Canadian films with the greatest potential for audience success at the domestic box office
  • Industry feedback suggests:
    • The goal of the National Comparative Process is clear
    • The process of how funding decisions are arrived at is unclear
      • Advancement of projects requesting over $1million from the office of application to the National comparative
      • Prioritization of projects presented at the National Comparative
evaluation prioritization process
Evaluation & Prioritization Process
  • National Comparative Scoring Grid - Each criteria scored out of 10 and weighted
evaluation prioritization process6
Evaluation & Prioritization Process
  • Scoring Grid – Canadian Content
  • Each criteria is awarded one point for Canadian Content
  • Bonus mechanism in place to prioritize films with significant Canadian elements
2004 2005 highlights
2004-2005 Highlights
  • Increase in total market share of Canadian Films
  • Show Canada 2004
  • Project Post-Mortems
  • CAA
  • Policy & Procedure Review (P&P)
  • Feature Film Dashboard
  • CFFF Renewal
policy procedure review p p
Policy & Procedure Review (P&P)
  • Phase II of Policies & Procedures = Feature Film
    • Full documentation of Policies & Procedures in Feature Film
      • Applicant eligibility policy
      • Producer Fee and Corporate Overhead Policy
      • Completion Protection Policy
      • Recoupment Standards and principles of negotiation
      • Distribution Requirements
      • Completeness and readiness of application
      • National English Selective Procedures
      • Evaluation and Comparative Process
      • Standards for Creative Reports
      • Management of Performance Envelope Funds
policy procedure review p p9
Policy & Procedure Review (P&P)
    • Project Post-Mortems – review of successful projects at the national level to assess our decision-making process and the anticipated versus actual success of the film
  • Complete review of all marketing policies and procedures, including the introduction of standard marketing budget and final cost report
cfff renewal
CFFF Renewal
  • Year of Renewal = 2006/2007
  • Detailed renewal strategy is being developed by the Department of Canadian Heritage
  • Key Milestones:
    • Fall 2004: briefings with stakeholders and the CFFF-AG on critical path and strategy approach
    • January 1, 2005: Data freeze
    • Winter 2005: evaluation and assessment
    • Fall 2005: performance report circulated to stakeholders and CFFF-AG
    • Fall 2005 – Winter 2006: Consultations
    • Winter 2006: draft Memorandum to Cabinet
  • Explore e-cinema as a complementary national digital content distribution, projection and exhibition model (Joint initiative with the NFB)
  • Eligibility of Large Format Film and Long Form Documentary to the CFFF
cfff renewal15
CFFF Renewal
  • CFFF performance will be evaluated against key indicators established at the time of the policy’s inception (October 2000)
    • Capture 5% of the domestic box office
    • Increase average production budgets to at least $5 million
    • Increase average marketing budgets to $500,000
  • Industry is reaching average production and marketing budget targets
  • Box office of Canadian films must show significant growth to reach 5% target by 2005
  • Improved performance of upcoming releases of Canadian films is critical
deadline dates
Deadline Dates
  • National Deadlines

January 17, 2005

April 11, 2005

June 27, 2005

October 3, 2005

  • Regional Deadlines

January 17, 2005

April 11, 2005

October 3, 2005

  • Screenwriting Assistance Program

May 3, 2005

October 11, 2005

  • Low Budget

April 18, 2005