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Printer replacement Programme

Join the Zebra Printer Replacement Programme, running from October 2nd to December 31st, 2006. This initiative allows PartnersFirst™ members to trade in old Zebra or other brand thermal printers for new Zebra models across Europe, the Middle East, Africa, and India. The program aims to generate incremental revenue, secure existing accounts, and capture competitor market share. Enjoy consistent rebates with each order and simplified claims processing. Don’t miss the opportunity to replace over 150,000 old printers!

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Printer replacement Programme

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  1. Printer replacement Programme Programme overview Programme objectives Products & rebates Process Marketing support Questions & answers

  2. Zebra Reseller Overview • Trade in old Zebra or other brand thermal printers for brand new Zebra ones • Where – Europe, Middle East, Africa and India • When – from 2nd October to 31st December 2006 • Who can take part – PartnersFirst™ members

  3. Objectives • Generate incremental revenue from installed base across EMEA • Secure existing Zebra accounts • Take market share from competitors • Use Zebra Aces sales tactics • Automate the internal process for trade-in • GREAT SALES OPPORTUNITY – 150,000 ZEBRA PRINTERS OLDER THAN 5 YEARS ARE WAITING TO BE REPLACED!

  4. Products & rebates • Whatever the options ordered, the discount stays the same!

  5. Process

  6. Enrol partner • Channel partner’s contact person to receive campaign reports • Email & telephone details • For distributors additionally, if their VARs fill in the application form directly • Names of the VARs participating in the programme • Legal requirement

  7. Ordering & rebate claim • Printers are ordered totally normally • No need to indicate on order that printers are for replacement • Only rebate claims completed online are accepted • Rebate claim timelines • Within 30 days of purchase for Premier, Advanced and Associate Partners • Within 45 days of purchase for Authorised Distributors • All information needs to be correct within these time limits!!!

  8. Verify old printers destroyed • Main logic boards and print heads must be removed from the printers being replaced • To verify this has been done, tick box must be checked on claim form • Additionally, old printers’ serial numbers are requested on claim form

  9. Claim processing • ISR team verify claims as they come in and forward to account manager for final approval • Why would a claim be rejected? • Product sold at extra discount • Claim not made within 30 / 45 days • Form not filled in correctly, i.e. information missing • Form filled in by someone not eligible for the programme, e.g. an end user • Log of claims per channel partner emailed monthly to account manager

  10. Rebate payment • Rebates are paid monthly via credit notes • Zebra pays Authorised Distributors, Premier, Advanced and Associate Partners only • Authorised Distributors will need to make their own arrangements with Zebra Resellers • Spot-checking claims – Zebra may check the validity of a rebate claim and demand repayment if the claim proves false

  11. Demo of online application form • www.emea.zebra.com/en/trade_in - English • www.emea.zebra.com/fr/trade_in - French • www.emea.zebra.com/it/trade_in - Italian • www.emea.zebra.com/de/trade_in - German • www.emea.zebra.com/es/trade_in - Spanish

  12. Sales and marketing support • Channel tools • Printer Replacement overview PDF • PowerPoint presentation • Channel announcement • PR announcement • End user DM piece • Co-branding through MarketingStore

  13. Q&A

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