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Enhancing Community Tourism in Montana: A Comprehensive Assessment Strategy

The Montana Community Tourism Assessment Program (CTAP) aims to evaluate the potential for tourism in local communities. This guide helps to determine if tourism is suitable, what type fits best, and identifies sustainable projects for development. It emphasizes the importance of community input, resource management, and marketing strategy to create a vibrant tourism product that aligns with local values. Through a community inventory and visioning exercises, CTAP assists communities in establishing effective tourism development strategies that ensure benefits for both visitors and residents.

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Enhancing Community Tourism in Montana: A Comprehensive Assessment Strategy

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  1. Montana Community Tourism Assessment Program (CTAP) http://travelmontana.state.mt.us Travel Montana, Department of Commerce 2001

  2. COMMUNITY TOURISMASSESSMENT The Purpose • Is Tourism For Us? • If Yes, What Kind Of Tourism Is For Us? • What’s Needed To Create A Sustainable Tourism Product & Strategy For Our Community? • Identify Cost Effective Projects Bill of Rights -- For Successful Tourism Every Community Has A Right To Its Own Space Every Visitor Has A Right To Be Welcome

  3. ORGANIZE COMMITTEE WHO??? *Those Who Benefit *Those Who Are Impacted *Those Who Control Important Resources: -$$$$ -Public Facilities/Services -Land Managers/Owners * Community “Influentials”

  4. COMMUNITY INVENTORY What You Have Now Attractions/Facilities Inventory: *Destination? *Weekend? *Local? * Variety? *Quantity? *When Full? Economic & Visitor Profiles: Resident Attitude Survey: *Support *Opposition *Wants *Needs

  5. VISIONING & GOALS Where Do You Want To Go? * If Your Community Could Be The Best What Would It Look Like? * What Do You Have To Accomplish To Make Your Community The Best It Can Be? *How Can Tourism Help You Get To Where You Want To Be?

  6. TOURISM MARKETINGBASICS Demand Side Marketing *Look At Your Community Through The Eyes Of A Visitor *Value To Visitor: Social - Cultural - Learning - Achievement - Get Away *Value To Community *Competitive Advantage *Market *Community Fit

  7. PROJECT IDENTIFICATION & SELECTION What Tourism Projects Will Achieve Goals and Community Vision? *Project ID -- Prioritize *Project Scoping -- Size? Cost? O/M? Permits? What Is Required To Make It Real? *Impacts Analysis: Economic Social Environmental

  8. CHOTEAU -- THE BIRTHPLACE Economic/Visitor Profiles: *more affluent *higher end services Project ID & Scoping: *Rest Area, but sewer & highway bottleneck Best Western Stage Stop Inn & Other New Businesses

  9. LIVINGSTON:FACTIONS IN PARADISE Resident Attitude Survey: Negative Undertone About Tourism -- Quality of Life, Cost of Living, Growth Project: Agreed to Disagree

  10. BITTERROOT VALLEYLet It Snow, Let It Snow RAS & Inventory: Full In Summer, Promote Winter, Value Local Culture and History Project: *VIC Expansion *Lost Trail Pass Snowmobile Trailhead Parking Lot *Daly Mansion Public Bathrooms

  11. LEWISTOWNTOWN & COUNTRY UNITE RAS, Visitor Profile, Goals: Businesses -- Want More Rural -- ? Value Project: Fate Smiles on Lewistown Charlie Russell Chew Choo Dinner Tour Train

  12. COMMUNITY TOURISMASSESSMENT The Purpose • Is Tourism For Us? • If Yes, What Kind Of Tourism Is For Us? • What’s Needed To Create A Sustainable Tourism Product & Strategy For Our Community? • Identify Cost Effective Projects Bill of Rights -- For Successful Tourism Every Community Has A Right To Its Own Space Every Visitor Has A Right To Be Welcome

  13. COMMUNITY TOURISM ASSESSMENT HANDBOOK $24.30 Handbook & Shipping To Order: Karen Ellerd Extension Publications Utah State University 8960 Old Main Hill Logan, UT 84322-8960 435-797-2251 Free On The Internet: www.ext.usu.edu/WRDC/CTAH Travel Montana, Department of Commerce 2001

  14. THANK YOU!!! Montana Community Tourism Assessment Program (CTAP) http://travelmontana.state.mt.us Travel Montana, Department of Commerce 2001

  15. Custer County, 2000 Montana Groups of Visitors = 510,000 Groups Staying Night = 101,000 People per Group = 2.3* Days Spent in Montana =5.9* $ per group per day (in MT)= $91.00* Visitor $ in County = $21,870,000 Population of County = 11,837 Visitor $ per Capita = $1,848 *=groups who spent night in county

  16. Custer County 2000 Expenses for Groups staying night in Custer County: Per Group/Day $ Total $ Motels 20% $4,440,000 Transportation 1% $260,000 Gasoline 31% $6,810,000 Restaurant 28% $6,110,000 Groceries 8% $1,780,000 Retail Sales 9% $1,950,000 Services 2% $520,000 Total $21,870,000 Avg. Group MT Trip $ $538* *Group that o/n in Custer County

  17. Custer County 2000 Visitor Spending Comparison State Custer Avg$(CC) Motels 17% 20% $18 Gas 22% 31% $29 Cafes 18% 28% $26 Groc. 8% 8% $ 7 Retail 24% 9% $ 8 Services 6% 2% $ 2 Transport 4% 1% $ 1 Total $91.00

  18. Custer County 2000 Tourism Employment Impact by Economic Sector Sector Jobs Lost Agriculture 2 Construction 6 Manufacturing 4 Trans - Utilities 6 Retail Trade 495 Fin - Ins - Real Estate 17 Services 167 Government 3 Total 700

  19. SUMMER VISITOR PROFILES CTAP 2000/2001 State Custer Pondera Roosevelt MT Attracts Primary (5) Glacier YNP Glacier Glacier YNP Mtns/GNP UA/Lakes/ NACulture Mtns OS NF/Historic/ SpA OS/Fish/SpA Fishing SpA/Mtns Wildlife/ UA/SE FP/SpA UA/FP MT Attracts (> 25%, All) Rivers Rivers YNP Mtns Wildlife Rivers OS Lakes Lakes Rivers OS Camp/NGP Badlands Travel Montana, Department of Commerce 2000/2001

  20. SUMMER VISITOR PROFILES CTAP 2000/2001 State Custer Pondera Roosevelt Where FromWA MN No No (Top 5) CA WA Trend Trend ID ND Available Available WY CA CO OR Lodging Friend/Rel 21% 22% 33% 18% Hotel/Motel 59% 68% 57% 48% Campgrds 34% 35% 34% 61% Undv Camp 4% 3% 14% 8% Resort/Ranch 5% 4% 5% 5% Travel Montana, Department of Commerce 2000/2001

  21. SUMMER VISITOR PROFILES CTAP 2000/2001 State Custer Pondera Roosevelt Rec. Activity (Top Ten) Wildlife Fam/Frds Photog/Rec Wildlife Shop Fam/Frds Wildlife Wildlife Fam/Frds/ Photog Camp(dev) Hist/Interp Camp(dev) RecShop Hist/Interp Fam/Frds Photog/ Hiking RecShop Camp(dev) NA sites Hist/Interp Photog Picnic Hiking Camp(dev) Museums/ Museums/ Hist/Interp/ Picnic Swim(pool) Hiking Picnic Museums Picnic Camp(prim) Museums Fishing Gambling RecShop Travel Montana, Department of Commerce 2000/2001

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