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Digital Marketing - PowerPoint PPT Presentation


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The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.\n

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what is digital marketing
What Is Digital Marketing?
  • The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
digital m arketing p lanning
Digital Marketing Planning

1. Search Engine Optimization

2. Search Engine Marketing

3. Content Creation

4. Social Media Marketing

5. Digital Display Advertising

6. Mobile Marketing

7. Email Marketing

1 creative elements make it more attractive

1. Creative Elements: Make it more attractive to get traffic.

2. Spend Wisely: You need to analyze which outlets you should invest more time and money.

3. Do Your Research: You may have ideas for what is going to work best for your audience based on past experience with your ads.

4. Know Your Target Audience: Fully grasping who your audience is, and how to best market to them is critical.

5. Connect Social Media Metrics :To see which efforts are working best, you need to be able to tie your data back to the direct result it produces. 

6. Integrate All Marketing Channels: To reach your audience effectively, you need to have consistent messaging.

7. Optimize Product Listing Ads:Product listing ads should have all the elements that users want to see when they do a search. 

benefits of digital marketing
Benefits Of Digital Marketing

1.Global reach

2.Openness

3.Instantaneous publicity

4.Measurable Result

5.Reduced costs

6.Brand development

7.Simple to measure

8.Greater exposure

9.Improved conversion rates

digital marketing e xamples
Digital Marketing Examples

Social media is another form of digital marketing that can be implemented through sites like Facebook, Twitter, or Instagram.

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