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Welcome to Directory Driven Commerce 2005. Denver, Colorado September 27 – 29, 2005. Welcome and Introduction. John F. Kelsey III – Chairman and Founder – The Kelsey Group Charles Laughlin – VP and Program Director – The Kelsey Report ®. Keynote. George Burnett,: Dex Media.

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welcome to directory driven commerce 2005

Welcome toDirectory Driven Commerce 2005

Denver, Colorado

September 27 – 29, 2005

welcome and introduction
Welcome and Introduction
  • John F. Kelsey III – Chairman and Founder – The Kelsey Group
  • Charles Laughlin – VP and Program Director – The Kelsey Report®
keynote
Keynote

George Burnett,: Dex Media

local commerce monitor
Local Commerce Monitor
  • Bill Deaton – ConStat, Inc.
  • Neal Polachek – The Kelsey Group
in their own words
In Their Own Words
  • Insurance Agent
  • Music Teacher
  • Custom Upholsterer
  • Moped Dealer
  • Real Estate Broker
  • Self-Storage Operator
  • Hardware Retailer
  • Jewelry Retailer
  • Car Dealer
keynote10
Keynote

Joe Walsh:Yellow Book USA

a decade of yellow book
A Decade of Yellow Book

Yellow Book Co. Inc., Acquires Yellow Book of Pennsylvania

Rockville Centre, NY, (November 28, 1995) --

Uniondale, NY (August 30, 2005) - Yellow Book USA announced today . . .

so what s it all about
So What’s It All About?
  • Sue Hume, SBC Directory Operations
  • Stuart McKelvey, TMP Worldwide
  • Maggie Le Beau, Dex Media
  • Dennis Fromholzer, CRM Associates
key issues
Key Issues
  • What makes researching more difficult today?
  • Is there a usage cliff out there for print YP?
  • Is the consumer ahead of the advertiser in terms of turning to online?
  • How acute are the difference among the key demographic segments e.g. age, income, education, ethnicity?
  • Can a “mass” media nature of print Yellow Pages evolve itself to address these increasingly narrow audience segments?
  • Is there a “real” trend toward performance based models – if so, are they here to stay?