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Making the SOA Leap Richard Mark Soley, Ph.D. Chairman and CEO, OMG Executive Director, SOA Consortium Pop Quiz: What are you doing? I am using Service Oriented Architecture (SOA) I am using Business Process Modeling (BPM) I am using both SOA and BPM

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making the soa leap

Making the SOA Leap

Richard Mark Soley, Ph.D.

Chairman and CEO, OMG

Executive Director, SOA Consortium

pop quiz what are you doing
Pop Quiz: What are you doing?
  • I am using Service Oriented Architecture (SOA)
  • I am using Business Process Modeling (BPM)
  • I am using both SOA and BPM
  • I don’t need that newfangled stuff, sonny
  • I don’t know what the heck you’re talking about
service oriented architecture
Service Oriented Architecture

Wikipedia says:

“…a perspective of software architecture that defines the use of services to support the requirements of software users. In an SOA environment, resources on a network are made available as independent services that can be accessed without knowledge of their underlying platform implementation.”

soa solves all our problems
SOA Solves All Our Problems?
  • InfoWorld: Desperately Seeking SOA (Alan Zeichick, 30 December 2004!)
  • Zapthink: Why is SOA Taking So Long? (October 2005)
  • Gartner 18 July 2006: SOA is entering the “trough of disillusionment”
there you go again
There You Go Again!

“Hey Doc, it hurts when I do this!”

here s a thought
Here’s a Thought…
  • Perhaps we should focus on
    • agility
    • reusable design
    • performance metrics
    • expected change.
pop quiz what is soa
Pop Quiz: What is SOA?
  • The latest pointless IT industry hype
  • A cool technology for building distributed systems on the Web
  • Web Services technology for integrating my applications
  • A business strategy for increasing the efficiency & agility of my company
introducing soa consortium
“The SOA Consortium is a new SOA advocacy group comprised of end users, service providers, and technology vendors, committed to helping the Global 1000, major government agencies and mid-market businesses successfully adopt SOA by 2010.”

The SOA Consortium is a time-boxed organization, with an end date of 2010.

Introducing SOA Consortium
soa consortium foundational premises
SOA Consortium Foundational Premises
  • SOA adoption is a key enabler for the 21st century enterprise
  • Achieving the benefits of SOA requires significant changes for both IT and business executives
  • SOA is perceived by business executives as an IT integration and productivity story, but is really a business agility story
  • Enterprise SOA practitioners would greatly benefit from a vibrant practitioner community to drive local, business-driven, SOA success, and to spur broader enterprise, and industry-wide, SOA adoption.
soa consortium mission
SOA Consortium Mission

“Promote and enable business agility via Service-Oriented Architecture to allow businesses to compete, innovate & thrive.”

soa consortium vision goals
SOA Consortium Vision/Goals

“In 2010…

75% of the Global 1000

75% of Major Government Agencies

50% of mid-size businesses

…self proclaim SOA Success.*

*SOA success is definedin terms of business value generation, business agility, IT agility, IT productivity, and business and IT collaboration.

soa consortium strategies
SOA Consortium Strategies
  • Promoting Business-Driven SOA: Executive Suite SOA
  • Generating Business Value from SOA: Business Operations SOA
  • Executing Business-Driven SOA: Ground Floor SOA
executive summits overview
Executive Summits Overview

Invitation-only, vendor-free, IT executive-level summits for early SOA adopters

    • CIOs and CTOs representing Fortune 1000 corporations (consumer goods, financial, technology, travel), major government agencies and non-governmental organizations

Purpose:

  • Validate and augment the mission, vision, strategies and tactics of the SOA Consortium
  • Participate in a roundtable discussion on real-world SOA implementation opportunities and challenges.
some comments
Some Comments

“I told my executive team, don’t worry about SOA. It’s just an IT infrastructure productivity tool.

You don’t need to know.”

– Travel CIO at start of Summit

“Well, I learned something. You actually changed my mind on something.

How SOA is not just an infrastructure productivity took for IT, so you guys pretty much convinced me, which is really great.”

– Travel CIO at end of Summit

soa and bpm are one strategy
SOA and BPM are One Strategy
  • “SOA, BPM, Lean, Six Sigma are all basically one thing (business strategy & structure) that must work side by side” - CTO
  • The only way we can be efficient & agile is to ensure that business processes can be
    • recognized
    • precisely captured
    • categorized & stored
    • found & reused
    • made more efficient
success requires business and it collaboration
Success Requires Business and IT Collaboration

Achieving the benefits of SOA requires significant changes for both IT and business executives – SOA Consortium Premise 2

X

Before SOA

success requires business and it collaboration23
Success Requires Business and IT Collaboration

Achieving the benefits of SOA requires significant changes for both IT and business executives – SOA Consortium Premise 2

With SOA

“Enterprise Architecture Discipline”

selling soa approaches
Selling SOA - Approaches
  • Skunk Works Approach
    • Prove out under the radar
    • Deliver business value
  • Business Pain Points Approach
    • Business Process and Activities
  • SOA as IT Strategy/Platform
    • Next Generation Architecture
    • Technical Underpinnings
    • Code Re-use
soa scenarios
SOA Scenarios
  • Offer Services through Business Partner Channels
  • Electronic Payment Systems
  • Disaster Response and Readiness – Communications
  • Internet Banking – Multi-channel Customer Experience
  • Safety and Security Services
  • Business Transformation
  • Legacy Revitalization and Replacement
  • Packaged Application De-customization
soa adoption is a journey
SOA Adoption “is a Journey”
  • Success at Line-of-Business Level, not yet Enterprise SOA
    • Few people in an Enterprise see the Enterprise
  • Business Process Owners & Business Unit Leaders can be “enemy of SOA”
    • Have work that needs to get done, now!
  • Some early adopters focused too much on IT, despite large portfolio of services and composite applications, having difficulty engaging other lines of business
  • Measuring Progress
    • Web Service Implementation != SOA
    • # of Services is not a valuable metric
    • Current Maturity Models are too technology focused
  • Not only doing SOA
    • BPM, Virtualization, EDA, SaaS, Web 2.0, Office 2.0, Enterprise 2.0
soa is game changing for application providers
SOA is Game Changing for Application Providers

“We’re going to completely change the IT execution model, it’ll be based on SOA principles…

I’m not going to build any more monolithic applications. I don’t even want to buy any more monolithic applications.

I want to use SOA to de-customize the ones I have spent the last 8 years customizing.”

- CIO on future of applications

soa is game changing for application providers28
SOA is Game Changing for Application Providers

“SOA fundamentally enables a change in the marketplace.

The way we buy software today is changing and we are not going to buy software in the future.

We are going to subscribe to services and you are going to deploy those services to develop and deploy your next generation applications.”

- CIO on future of applications

soa is game changing for application providers29
SOA is Game Changing for Application Providers

“Are we going to have software as a service? Yes.

Is it a major part of our SOA? No.

We’ll pick and choose things.”

- CIO on future of applications

soa is game changing for application providers30
SOA is Game Changing for Application Providers

Where will Services Come From?

  • Internally Built, Exposing Existing Functions and Data
  • Packaged Software with a Service-Oriented Architecture
    • Buy “application platform”, Services are Free
  • Service Bundles from Software Providers
  • Service Subscriptions from “Service Grid/Marketplace”
  • Open Source - Common Services (Customer Creation)
that s just a taste
That’s Just a Taste
  • Far more details from the Executive Summit “readout” available from the Consortium
  • Community of Practice is moving very rapidly to capture lessons learned and share success stories
  • Growing Rapidly!
soa consortium members
SOA Consortium Members
  • Four Founding Sponsors
    • BEA Systems, CISCO, IBM & SAP AG
  • Initial seven Participants, some forty now including manufacturers, government organizations, emergency response organizations, banks, retailers, insurance companies, industry analysts, travel companies & SI’s
selling soa challenges
Selling SOA - Challenges
  • Vendor and Industry Hype
    • Vendors and Press are too far ahead of market
    • CEOs hear invest in SOA, don’t know why
  • Measuring the value of SOA to an initiative, rather than the value of the entire initiative
  • Seeking Business Value Metrics
    • Cost Reduction, Schedule Reduction, Revenue Growth
  • A vendor-neutral player can control the hype
pop quiz what do you think
Pop Quiz: What Do You Think?
  • Just more hype, Richard, sit down
  • Maybe there’s something to this
  • I am already doing SOA, I slept through the talk
more information
More Information
  • Interested in the SOA Consortium?

http://www.soa-consortium.org/

  • Interested in SOA Standards?

http://www.omg.org/soa/

  • Didn’t get to ask your question?

soley@omg.org