The Role of Competitive Intelligence at LexisNexis. Beverly Parker SVP, Corporate and Federal Markets LexisNexis firstname.lastname@example.org. Summary.
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Competitive intelligence is integrated into the workflows and knowledge management process at LexisNexis. Marketing, licensing, product development, and sales teams and the executive leadership all participate in and benefit from CI practices.
We provide timely and accurate intelligence analysis for Senior Management, Strategic Marketing, and EPD. It is important to understand this is not limited to simply monitoring a handful of competing companies. We also monitor and evaluate the competitive environment.