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Media Match Primer

Discover how to effectively engage with the media in just three minutes! This guide outlines four essential steps to enhance your media interactions: conduct thorough research, identify three key messages, prepare professional handouts, and practice your delivery. Learn what the media values, including compelling stories, accurate details, and insightful quotes. Using these strategies, you’ll be better equipped to communicate your organization’s mission and vision. Join the conversation and elevate your media presence today!

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Media Match Primer

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  1. Media Match Primer EVOLVE COMMUNICATIONS Daniel Waldman • 443.326.3444 • daniel@simplyevolve.com • www.simplyevolve.com

  2. How Media Match Works Three minute speed date with the media.

  3. Four Steps Research2. Identify three key messages3. Have a handout4. Practice

  4. What Media Cares About? • Basics • An interesting and accurate story • 5 W’s • Usable quotes • 5 W’s • Who • What • When • Where • WHY • What Else? • Headline/Deadline • Conflict/Sound Bite • So What? Factor

  5. 1. Research http://www.dayoffosterly.com/people/walt-mossberg/

  6. 2. Identify three key messages

  7. Example • Most Important: GiveCorps. Pro is a platform that lets mission-driven organizations empower their audiences with online tools that let anyone be a philanthropist. • Important Details: Millennials are poised to inherit approximately $42 billion over the next ten years and TODAY’S organizations need channels and tools to harness this generation’s passions. • Background: GiveCorps.Pro was founded by the former Managing Director of investment bank Deutsche Banc Alex. Brown.

  8. 3. Have Handouts • List story ideas • Keep them short (2-4 sentences tops!) • Provide backgrounders as needed (company, industry, etc.) • Put it into a folder (or at least staple pages) • Make it look professional

  9. Practice • Use a mirror • Use a friend • Use an egg timer YOU ONLY HAVE THREE MINUTES!

  10. Thank you! Questions? Daniel Waldman President, Evolve Communications 443-326-3444 Daniel@simplyevolve.com @danieldubya

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