1 / 5

Spring 2012 Apparel Line Analysis: Pop Life’s Trendy Skirts and Fashion Strategy

This analysis presents a detailed overview of Pop Life’s Spring 2012 apparel line, focusing on a knee-length skirt with ruffle details in classic white. Despite its 100% cotton construction providing durability and comfort, this item was the worst-selling in Spring 2011. Key strengths include alignment with upcoming trends and quality fabric, while weaknesses highlight limited color choices and excessive design elements. Opportunities for improvement are discussed, as well as potential threats from competitive pricing. The line aims to cater to fashionable, confident young women seeking trendy pieces.

isra
Download Presentation

Spring 2012 Apparel Line Analysis: Pop Life’s Trendy Skirts and Fashion Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. POP LIFE Spring 2012 Hope Hamilton Natashia Johnson Marawee Tanthapanichkul MDSE 1650 Lab 301 – Fall 2011 Apparel Line Project

  2. 2011 SWOT Analysis • Project Scenario: • Upscale Department Store • Knee length skirt with ruffle detail in classic white • Fabric: 100% Cotton • Price Range: $40-$60 • Worst selling in Spring 2011 • Strengths: • 100% cotton fabric refers to high durability, comfort, and ease of care. • The garment’s relaxed fit is an upcoming trend for spring 2012. • Weaknesses: • This garment should be available in more color choices, not only classic white. • There are too many design elements on this garment; including patch pockets, plackets and ruffles. • Opportunities: • Raise the quality of garments fabric to match up with the original price point. • The upscale department store customer has the ability to pay more for better quality and style garments. • Threats: • Another department store may sell a similar skirt at a lower price point. • Since the garment was the worst selling item this year, customers may have a negative association with a similar garment the next year.

  3. 2012 Line Direction • Pop Life appeals to girls and young women who are fun, confident and fashionable. With this in mind, the Pop Life design team created the best selection of trendy tops, skirts, dresses, denim and more. • Pop Life offers the hottest fashion trends in Junior sizes. • Inspiration for the apparel line comes from a stunning sea inspired fantasy, full of fish in bright hues as well as the neutral arrays of the sea shells and sand. • The Pop Life apparel line provides skirts in more basic colors of Enchanted Gray, Twilight Black and Sugar White; which complement the blouses in bold hues like Shocking Pink, Electric Yellow, and Voltage Blue. • Bold colors are a big trend in the teen market and by pairing a basic color skirt with a bold tank or blouse the Pop Life girl will definitely be the trend setter of her friends. • The Pop Life apparel line consists of high waist knee length skirts that teen girls can pair with a color block tank top or a cropped dolman sleeve blouse. • The overall theme of the Pop Life apparel line is fun and energetic. The Pop Life girl is not afraid to expression her style and show off to her friends.

  4. Youthful POP LIFE Funky Energetic I Don’t Do Fashion I Am Fashion

  5. Spring 2012 Apparel Line

More Related