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Building the MBTA.COM

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Building the MBTA.COM - PowerPoint PPT Presentation


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Building the MBTA.COM. RDVO does… User Experience Analysis & Research Application Development Digital Product Development. For… Complex Websites Software Devices Marketing Applications. Using… Rapid Prototyping Component-based Engineering Small, Multi-Faceted Teams

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Presentation Transcript
slide2
RDVO does…

User Experience

Analysis & Research

Application Development

Digital Product Development

slide3
For…

Complex Websites

Software

Devices

Marketing Applications

slide4
Using…

Rapid Prototyping

Component-based Engineering

Small, Multi-Faceted Teams

A True Focus on User Experience

slide5
A Day in the Life @ MBTA

1 Million Passenger Trips

300 Customer Service Calls

40,000 Website Visits

slide6
Drivers of Website Update

The Need to Modernize

Customer Dissatisfaction

Support for System-Wide Changes

Public Relations and Branding

slide7
Critical Challenges

Diverse User Needs

Corrupt, Outdated Data

Rapid Development Schedule

Broken Systems

slide9
Four Phases

Planning, Research, Analysis

Strategy & Prototyping

Application Development

Testing & Deployment

slide10
Initial Findings

90% of website traffic accessed schedules & maps

slide11
Inital Findings

70% of users are repeat visitors

slide12
User Personas & Needs

Frequent Riders

65% of users

Casual Riders

20% of users

First-Timers/Tourists

10% of users

  • Schedules
  • Service Alerts
  • Personalization
  • Mobile Tools
  • Route Mapping
  • Schedules
  • Fare Information
  • Service Information
  • Route Mapping
  • Service Information
  • Fare Information
  • Schedules
slide15
Six Month Project

2 Months – Requirements & Planning

2 Months – Prototyping

2 Months – Build and Deploy

slide16
Development Challenges

Platform Limitations

Accessibility Standards

Rapid Development Plan

Data Flaws

slide17
Architecture

Transit Server

CSS/XHTML

SOAP

JS/AJAX

Web/CMS Server

ASP

DLL’s

Database Server

slide18
How do I get there?

What’s in my area (address or town)?

Where can I get to from here?

What is near my destination?

Google Maps “Mashup”

slide19
Architecture

XHTML

Prototype

JS Library

JSON

Transit

XML Data

ASP/DLL’s

slide24
Results

250% increase in daily trip plans

35% fewer pages viewed/visit

Application Development

Testing & Deployment

slide25
Planned Enhancements

Mobile Website

iPod/Handheld Version

Ongoing Trip Planning Upgrades

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