Brown Dog “Helping Men, Women & Children across the UK who have cancer” (registered Charity 1111550)

1. Brown Dog “Helping Men, Women & Children across the UK who have cancer” (registered Charity 1111550) Invite you to join one of our 2011 Charity Challenges (The Triassic or Portland Challenges) to raise money to support our 2011 Breast Cancer Appeal

2. Introduction • Over the last 10 years brown dog have raised almost a quarter of a million pounds which has been used to help men, women and children across the UK who have cancer. • Our 2010 ‘Skin Cancer Appeal’ was our most successful yet, where £70,000 was pledged by the 90 people who took part in our two challenges up in the Lake District. • Today we are delighted to announce our 2011 ‘Breast Cancer Appeal’ and the two challenges we have planned on 3rd/4th June to raise money to support this • This pack should provide you with sufficient information to enable you to decide whether to join our 2011 team - we hope you do! • We set no individual fund raising targets – we just ask you to do the very best you can to raise as much as you can (our only registration rule is that you must be 18 to take part) • Remember this year, the quicker you pay – the cheaper it will be!

3. 2011 Challenge What does it offer; • It is demanding – people will recognise this and sponsor you! • It is by the coast – providing both a challenge and an active holiday beak! • It will provide a unique ‘starlight’ experience to many of you • You will stay in unique accommodation - never done before on a challenge • By paying early you can experience the cheapest challenge we have ever organised

5. The Triassic Challenge The challenge is to walk 50 miles from Sidmouth to Weymouth (South Devon/Dorset) along the beautiful South West Coastal path. Starting at 1 p.m on Friday 3rd June walking through the night and finishing at 12 Noon Saturday morning (4th June)

6. The Triassic Challenge Phase 1 – 10 miles walk + Rest Hours Phase 2 – 14 miles (+ 3 mile detour) 4.75 1.0 Sidmouth 100 mins Weston Mouth 80 Branscombe Bay 60 Beer 44 Seaton Phase 3 – 12 miles 6.0 1.0 Seaton 30 Woods 150 Out Woods 15 Lyme Regis 165 Seatown Phase 4 – 11 miles Seatown 70 West Bay 60 Burton Beach 64 West Bexington 47 Abbotsbury 4.0 1.0 4.5 0.75 Abbotsbury (beach) 30 Swannary 80 Wyke Woods 70 Manor Hotel 90 Weymouth (Haven) 19.25 3.75 Walk 50 miles in 23 Hours 23 Hours

7. The Triassic Challenge – Basic Time-line 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 Drive to Weymouth Coach To start Night time PHASE 1 PHASE 2 PHASE 3 PHASE 3 Check out the coastal path website www.southwestcoastalpath.com between Sidmouth & Weymouth Sleep

8. brown dog Alternative Fund Raising Challenge The challenge is to walk 15 miles around the Island of Portland Starting at 10am on Saturday 4th and finishing at 3pm THE PORTLAND CHALLENGE

9. Accommodation Because (on Triassic) we will be walking through the night we need accommodation that will enable us to go to bed on Saturday morning to catch up on sleep before the dogs dinner in the evening. Hotels and B&B’s don’t provide access until 2pm, so we have come up will a unique brown dog alternative - this year we will be staying in caravans! We have negotiated a fantastic deal with Haven Holidays in Weymouth. We have booked 15 Superior 3 bedroom caravans that can accommodate up to 8 people. The deal includes 3 nights accommodation (Fri/Sat/Sun) This means your caravan is waiting for you on Saturday morning to get your well earned sleep prior to the celebration “dogs dinner” on Saturday night. On the Sunday morning, after a great night out you can have a lie-in until whatever time you wish. You can even stay until Monday if you wish to maximise the weekend (this is a 3 night deal!) The deal includes bed linen, an entertainment pass and use of all the facilities at the site, including the swimming pool. Caravan prices have been factored into the 2011 Registration Fee options – shown later. If you can join together with family or friends to fill the caravans you will get the cheapest price.

10. 2011 Challenge – Payment Whilst Brown Dog have negotiated a great deal with Haven holidays, in return we have to pay 50% of the balance by the 1st November – which means we need to get registration money in quickly. We really need all our members to Pay as early as possible - as such we are offering a 3 tiered payment offer THE FASTER YOU PAY - THE MORE MONEY YOU SAVE Members who Pay Full Amount Or Set Up Standing Order by 1st November will pay EARLY BIRD Price Members who Pay Full Amount Or Set Up Standing Order by 1st December will pay REGULAR RATE Price Members who Pay Full Amount Or Set Up Standing Order After 1st December will pay LATE RATE Price

11. Challenge -Price Options • THERE ARE 2 WAYS OF PAYING THIS YEAR; • Pay the full balance • Pay by Standing Order (final payment in February) • THE QUICKER YOU PAY OR SET UP YOUR STANDING ORDER – THE LOWER THE PRICE • THE MORE PEOPLE IN A CARAVAN – THE LOWER THE PRICE • Price includes: • 3 nights accommodation in Superior Caravans (note: Triassic Challengers will not use the van on the Friday night) • Use of all facilities on site – swimming pool etc. • 3 course silver service Dogs Dinner at the 3 star Rembrandt Hotel in Weymouth • Coach hire to the start of the challenge (Weymouth to Sidmouth) • Coach hire to Dogs Dinner from Caravan Site on Saturday night (challengers will get own taxi back approx. £3) • T-Shirts • Overheads (prizes, water, first aid, dry run funding etc.) Caravans are 8 birth vans and have 1 Double Bedroom, 2 x Twin Bedrooms, 1 Bathroom and 1 Double make up bed in lounge We have structured our challenge price on the basis of 4 or 6 people sharing a caravan and utilising only the bedrooms However, if you have a party of 8 and you don’t mind the make up bed, your price drops even lower

12. Challenge -Price Examples Example 1 – The Single Challenger John wants' to do the challenge None of his friends want to join him He is prepared to share with other people He needs to pay either; £127, £137, £147 depending when he pays – this assumes he joins 3 others If brown dog place him with 5 others he will receive a refund of £10 later If he is placed with 7 others - £20 refund Example 2 – Couples Janet & Dave decide to register They are tick the box on the registration form that says “are you prepared to share with another couple” They pay either £127, £137 or £147 p.p. Mick & Sandra register but tell us on the registration form that they don’t want to share with anyone – they want the caravan to themselves They pay £181, £191 or £199 per person Example 3 – 2 x Couples 4 people register and tell us they want the caravan to themselves. They pay £127, £137 or £147 per person Another 4 people register and tell us they are happy for a third couple to join them in their caravan. They pay £127, £137 or £147 per person Later, if brown dog allocate another couple to this caravan, a refund will be given of £10 or £20 pp depending when you paid Example 4 – 4 people register A group of 4 people register They pay £127, £137 or £147 per person if they state that they want the caravan to themselves If the same group say they are happy for others to be allocated they will receive a refund later if additional numbers are added. Example 5 - Group of 6 A group of 6 registers They have agreed who will have the double bed and who will be in the twin bedrooms. They may have just 1 person in the double and another person uses the make up bed in the lounge area. They pay £109, £119 or £129 depending on when they pay Example 6 – Team of 8 A group of 8, could be friends or a work team register and pay The party may include 2 couple who use the double bed and make up bed in lounge. It may be 8 single people who are happy to bunk down anywhere! They pay £99, £109 or £119 depending on when they stay It is essential that you complete the registration form – stating your requirements

13. The Price of Paying Early Bird • 8 people save £20 each - £160 saving • 6 people save £20 each - £120 saving • 4 people save £20 each - £80 saving We really hope you pay early and take advantage of this great deal It also helps the charity ensure we have the appropriate funds to meet the requirements of Haven Holidays If you are not sure what price you need to pay get in touch with Mark Storer Call: 07918070710/07795987124 or Mail: mark.storer@bt.com

14. Payment & Registration Process STEP 1 PREPARE TO PAY/REGISTER YOURSELF OR GET A GROUP TOGETHER STEP 2 PAY OR SET UP STANDING ORDER & CONFIRM YOU HAVE PAID OR SET UP SO STEP 3 COMPLETE & SEND REGISTRATION DETAILS STEP 4 SEND E.MAIL TO IAN ALEXANDER & MARK STORER ian.browndog@yahoo.co.uk Mark.storer@bt.com ATTACH COMPLETED REGISTRATION FORM CONFIRM PAYMENT HAS BEEN MADE (AND DETAILS)

15. Secure your place – PAY NOW To secure your place you need to; • Pay your registration fee in one payment • Set up a Standing Order (as long as final payment is in February) You can pay by Internet Banking Transfer, at a LTSB Bank or by cheque Transfer to: Account Name: Brown Dog Account Account Number: 02904759 Sort Code: 30-00-01 Cheques should be made out to ‘brown dog charity’ and sent to Ian Alexander (address) Standing Orders can be set up via internet banking or by going into your local LTSB branch Remember your place is not secure until you have paid or confirmed your standing order

16. Registration Forms Once you have paid or set up your standing order you need to complete one of the following registration forms : • 1 Person • 2 People • 4 People • 6 People • 8 People • Select the appropriate form on the next few pages........................ • This information will enable us to communicate to you, contact you if necessary • and order your t-shirt – please ensure you complete

17. Registration Form – 1 Person Please register me for the Triassic / Portland (delete as appropriate) 2011 brown dog challenge. Here are my details: Name: Mobile: Email address: T-Shirt Size: Age: I am willing to share a twin room with another brown dog member – yes/no If No – I confirm I want my own room – yes/no I have paid the ‘4 sharing’ rate, but understand that brown dog will do their best to allocate me to cheaper ‘6 birth’ caravan option if they can – in which case I will receive a Refund based on the difference in price Email these details to mark.storer@bt.com

18. Registration Form – 2 People Please register us for the 2011 brown dog challenge. Write (T) or (P) next to each name for Triassic or Portland Challenge Here are our details: Name s: (1) (2) Mobiles: (1) (2) Email addresses: (1) (2) T-Shirt Sizes: (1) (2) Ages: (1) (2) We are willing to share with others in a caravan – yes/no We are happy to share other couples in the caravan – yes/no We are happy to share individual challengers – yes/no We would be happy to have a twin room - yes/no We have paid the ‘2 birth’ rate, but understand that if brown dog can find other challengers to share with us we will receive a refund (note – if I have said we are willing to share above). Email these details to mark.storer@bt.com

19. Registration Form – 4 People Please register the 4 us for 2011 brown dog challenge. Write (T) or (P) next to the name for Triassic or Portland Challenge Here are our details: Name s: (1) (2) (3) (4) Mobiles: (1) (2) (3) (4) Email addresses: (1) (2) (3) (4) T-Shirt Sizes: (1) (2) (3) (4) Ages: (1) (2) (3) (4) We are happy for 2 other people to share with us – yes/no We are happy for a 3rd couple to share the caravan with us – yes/no We are happy for 2 individual challengers to share with us – yes/no Email these details to mark.storer@bt.com

20. Registration Form – 6 People Please register the 6 us for 2011 brown dog challenge. Write (T) or (P) next to the name for Triassic or Portland Challenge Here are our details: Name s: (1) (2) (3) (4) (5) (6) Mobiles: (1) (2) (3) (4) (5) (6) Email addresses: (1) (2) (3) (4) (5) (6) T-Shirt Sizes: (1) (2) (3) (4) (5) (6) Ages: (1) (2) (3) (4) (5) (6) Email these details to mark.storer@bt.com

21. Registration Form – 8 People Please register the 8 us for 2011 brown dog challenge. Write (T) or (P) next to the name for Triassic or Portland Challenge Here are our details: Name s: (1) (2) (3) (4) (5) (6) (7) (8) Mobiles: (1) (2) (3) (4) (5) (6) (7) (8) Email addresses: (1) (2) (3) (4) (5) (6) (7) (8) T-Shirt Sizes: (1) (2) (3) (4) (5) (6) (7) (8) Ages: (1) (2) (3) (4) (5) (6) (7) (8) Email these details to mark.storer@bt.com

22. 2011 Appeal brown dog Registered Charity 1111550 Breast Cancer Appeal To raise £50,000 to purchase biopsy specimen imaging system Eliminating delays waiting for verification of core samples., quickly confirming a biopsy procedure without the need to interrupt treatment (mammography) and addressing the needs of the patient faster Helping men, women and children who have cancer www.cancerbrowndog.co.uk

23. 2011 Appeal Core biopsy specimen imaging Rapidly verify the presence of micro-calcifications in core biopsies COREVISION increases the standard of care for your patients by eliminating delays waiting for verification of core samples. With one touch of the button a successful biopsy procedure is confirmed and images can be instantly sent to multiple destinations without the need to interrupt mammography workflow. FEATURES • Instant confirmation of a successful biopsy procedure • One button operation with Automatic Exposure Control (AEC) • No specialized X-ray knowledge needed to operate the system • AEC optimized for checking cores and detecting micro-calcifications • Leading edge calcification enhancement software • Compact size, can be located in procedure area • Fully shielded - No control area or additional shielding required • Ability to transfer multiple images to PACS with annotations instantly • Cost effective and designed for performance • Fully automatic calibration and self diagnostics • Uses radiographically optimum core containers for easy alignment and secure transport • Remote diagnostic and support over the web

24. Thank You for supporting us We are proud of the fact that every penny we raise goes directly to help people who have cancer (we have no administration costs)