Public Relations. J201 Mass Media & Society November 15, 2013. Media Criticism Topics.
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“Choose something media-related that you love or that has been particularly meaningful in your life. This could be a song, a TV show, a game, a magazine, a particular kind of technology such as an iPhone or Xbox, etc.”
“A total communication strategy conducted by a person, government or organization attempting to reach an audience and persuade it to adopt a point of view”
“Public relations helps an organization and its publics adapt mutually to each other.”
(Textbook, PR chapter)
Ivy Ledbetter Lee
“Public relations…is what everybody in the business from top to bottom says and does when in contact with the public.”
Question: What does a company do with a “rogue tweet”?
Responding to Rogue Tweets:
General Corporate Twitter Strategy: