1 / 13

Helena Boe, Diane Ketler, Nicole O’Keefe, Andrew Rubenstein & James Siverio

Helena Boe, Diane Ketler, Nicole O’Keefe, Andrew Rubenstein & James Siverio. GM’s Portfolio . Core Brands:. Exiting Brands:. Non-US Brands:. South Korean. Australian. European-(German). European-(British ). GM History. GM founded 1908 Took over Buick, Pontiac, Cadillac

isaiah
Download Presentation

Helena Boe, Diane Ketler, Nicole O’Keefe, Andrew Rubenstein & James Siverio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Helena Boe, Diane Ketler, Nicole O’Keefe, Andrew Rubenstein & James Siverio

  2. GM’s Portfolio Core Brands: Exiting Brands: Non-US Brands: South Korean Australian European-(German) European-(British )

  3. GM History • GM founded 1908 • Took over Buick, Pontiac, Cadillac • Market share peaked in 1960 at 48.3% • Was leader of global auto sales for 77 years 1927 2010

  4. Strategic Issue Facing GM Avoid Bankruptcy • Obama Administration gave GM 60 days to restructure • GM has until June 1stto turn itself around

  5. Current Economy • Gross Domestic Product • (6.29)% • Inflation Rate • (0.62)% • Unemployment Rate • 8.9%

  6. Current Auto Industry • US Auto industry dominated by five firms • Mature Industry • Consumers looking for “green” / more fuel-efficient cars

  7. General Motor’s Strategy Product Differentiator “A car for every purse and purpose” • Worked from 1931-2008 • Largest Auto Maker Foreign Entrants Toyotatakes title • Problem: • Too many brands to manage

  8. Threats • Entry • Generally low • High barriers for new firms • Buyers • High level of control over dealers • Current downsizing • Substitutes • Effects of increased fuel prices • Green movement • Consumer disposable income Public Transportation Revenue Growth Rate

  9. Threats (Continued) • Suppliers • Three-tiered supply chain • Highly intricate relationships • Heavy reliance on suppliers • Changing Consumer Trends • Trend away from trucks & SUVs • Economic downturn and rising fuel prices • Rivalry • Direct vs. Indirect Competition • High costs of production • Diversified products

  10. General Motors Today • Bush Plan • Obama Plan: March 30th • GM not viable to succeed • Restructuring (60 Days): • Get rid of CEO, Jobs, Plants, Brands • Government Intervention: • 55% Stake in GM • Warranties • Incentive program June 1st: Restructure or

  11. Opportunities & Outlook • Change strategy from product differentiator • Take advantage of…

  12. Recommendations • 1. Focus on core brands • 2. Invest in new technology • Efficient Production • Hybrids • Electric Cars • 3. Focus on customer needs and wants • 4. Be more flexible in the future to changing demands

  13. Questions??

More Related