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Presented by Sawmill Marketing Public Relations - PowerPoint PPT Presentation


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Presented by Sawmill Marketing Public Relations. Founded in 1995 Specializes in media relations, media training, crisis communications, social content integration Focus is on using Public Relations as a Client’s Business Development Strategy. Traditional Media. Traditional Media Strategy.

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presented by sawmill marketing public relations
PresentedbySawmill Marketing Public Relations
  • Founded in 1995
  • Specializes in media relations, media training, crisis communications, social content integration
  • Focus is on using Public Relations as a Client’s Business Development Strategy
traditional media strategy
Traditional MediaStrategy
  • How
  • Target Audiences
  • Objective/Purpose
traditional media tools
Traditional MediaTools
  • News Releases
  • Interviews
traditional media tools1
Traditional MediaTools
  • Tours
  • Background Information/Fact Sheets
traditional media tools2
Traditional MediaTools
  • Experts
  • Images
  • Story Pitches/Ideas
traditional media tactics
Traditional MediaTactics
  • Exclusive/Advance
  • Balancing Local, Trade, Regional, National
traditional media tactics1
Traditional MediaTactics
  • Print, Online, Broadcast
  • Hard news vs. feature/trend (soft)
traditional media tactics2
Traditional MediaTactics
  • Many ‘points of entry’
  • Wire services/social media distribution service
traditional media tips
Traditional MediaTips
  • News vs. Promotion
  • Timing Could Be Everything
traditional media tips1
Traditional MediaTips
  • Repurpose and Recycle
  • Stop ‘n Start or Ongoing?