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Northwest ISD 2014 Annual Report - Building Brand Equity and Community Engagement

The Northwest ISD 2014 Annual Report showcases achievements aligned with the District Improvement Plan, highlighting programs contributing to student and staff success. Featuring an interactive design with easy-to-read information, the report introduces new communication tools and brand-building strategies. Each of the five strategic goals is outlined, emphasizing successful learners, quality staff, communication, facilities, and resource investment.

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Northwest ISD 2014 Annual Report - Building Brand Equity and Community Engagement

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  1. Objectives • Summarize achievements that strategically align with the District Improvement Plan. • Highlight programs and initiatives that contributed to student and staff accomplishments in 2013. • Create an attractive and easy-to-read marketing piece that builds brand equity. • Introduce a new communications tool and information through the interactive report.

  2. The NISD Brand • Color Scheme • Font Selection • Photography • Illustrations • Easy to Read Information • Info Graphics

  3. Introduction to NISD • Pages 1-7 • Table of Contents and Welcome • What We Stand For • NISD At-A-Glance • Our Leadership • Strategic Summit

  4. Designed around Strategic Goals • Goal 1: pages 6-13 • Goal 2: pages 14-17 • Goal 3: pages 18-21 • Goal 4: pages 22-25 • Goal 5: pages 26-28 • Looking Ahead: pages 29

  5. Designed around Strategic Goals Goal 1 – Successful Learners Northwest ISD will provide premier programs to ensure that all students are successful learners.

  6. Goal 1 – Successful Learners • Digital Learning Environment • Shift in Education • Academic Preparation & College Readiness • Profile of A Graduate • Project-Based Learning • Personal Growth & Success • OLC and NISD Academics • Fine Arts and Athletics

  7. Designed around Strategic Goals Goal 2 – Quality Staff Northwest ISD will recruit, develop, retain and recognize an exceptional, highly motivated staff to optimize student engagement and learning.

  8. Goal 2 – Quality Staff • Staff Recognition • Staffing • Competitive Pay & Teacher Prep Programs • Professional Development • Wellness Programs

  9. Designed around Strategic Goals Goal 3 – Communication and Community Engagement Northwest ISD will provide timely, open communications and positive parental and community partnership opportunities in our schools.

  10. Goal 3 – Communication and Community Engagement • Mobile App • Connect with NISD • Community Engagement • Feedback • Volunteers • PIE

  11. Designed around Strategic Goals Goal 4 – Learning Environment Northwest ISD will provide premier facilities and support systems that enhance a positive learning environment and foster student and community pride.

  12. Goal 4 – Learning Environment • Growth • Hybrid Energy Systems • Bond Recap • Safety and Security • Facilities

  13. Designed around Strategic Goals Goal 5 – Resources Northwest ISD will invest resources to ensure that students, parents and the community receive optimal educational services.

  14. Goal 5 – Resources • School Finance • Expenditures & Revenues • Education Dollar • Enrollment Online • Chapter 41 • Award-winning Practices

  15. Northwest NISD News • Beck Elementary Addition • Peterson Elementary Addition • NISD Mobile App – Phase 2

  16. Interactive Annual Report • Allows the report to be a current communication tool. • Provides over 85 links of additional district information. • Facilitates the one-click connection to information for the district, campuses, and departments. • A tool for community, staff, parents and students.

  17. How the Interactive Report Works • Anywhere that a hand indicator appears, there is an interactive ability. • Links will go to photo galleries, extended articles, web links, videos and related websites. • Every page of the book has interactive abilities by simply clicking on the area indicated. • There is a how-to video for new users posted on the web page: www.nisdtx.org/annualreport2014

  18. Interactive Preview

  19. Branding Beyond NISD • Schools • Government Officials • Education Agencies • Business and Community Partners • NEF Board • Realtors • Chamber Boards • Non Profit Organizations • Leadership NISD • Waiting Rooms

  20. Thank you! • Executive Cabinet • Trusting in the process • Sharing details, editing, etc.

  21. Northwest ISD 2014 Annual Report

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